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Hey friends,
When we announced earlier this week that we were refreshing our brand identity, we weren’t entirely sure how the OnePlus community would react. Revamping our logo was sure to get mixed reactions, which was one reason we wanted to give you a heads up before it went live.
As you can imagine, refreshing our brand identity involves not only updating our website and other digital platforms with our new VI. It also means recycling all outdated physical materials such as the logos in our offices and service centers, a process which is currently under way. But, as we got ready to remove the metallic OnePlus logo that previously hung in our headquarters’ lobby, we had an idea – let’s divide it into small tokens to commemorate this change and share them with a handful of people from the community who over the years have really helped us become who we are today.
We’ll be sharing these unique pieces of OnePlus history with a select few of our earliest, most active community members who have played such an important role from our earliest days to help build this thriving community that has grown to close to three million users.
The HQ lobby logo obviously isn’t large enough to share with all three million of our community members, so we unfortunately aren’t able to recognize each and every one of you who has been active with us for a long time in the same way. However, since our original logo is so important to this community, we wanted to share this gesture with all of you through this short video. After all, each of you is an important part of what makes us OnePlus. There are other ways you can be part of this refresh. Today, we launched a
creative contest around the new OnePlus logo, where you’ll be able to find the perfect new avatar for you. I already changed mine!
We’re also inviting the recipients of the logo tokens to share their user journeys here, with all of you.
Never Settle.
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