[ANNOUNCEMENT] OnePlus 6T Launch Update

  1. Pete
    Founder of OnePlus Staff Member Oct 19, 2018

    Pete , Oct 19, 2018 :


    A lot has changed in the past 24 hours. When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximize the amount of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30. We know the entire industry and all media will be holding their breath. So, imagine how we felt when we learned the date of their latest event. One minute, we were preparing for our greatest and most exciting launch event yet. The next, we were posed with a difficult question: “What do we do now?”

    In any pursuit, you can only play the cards you are dealt. We were dealt a pretty bad hand. Our challenge was to find a way to make the most of a bad situation. For months on end, hundreds of people have poured their hearts and souls into creating our best product to date. Our goal is to make sure it gets the time and attention it deserves.

    We couldn’t make this decision on our own. For hours, we talked to our press contacts to gain insight into how Apple’s announcement could affect the launch of the OnePlus 6T. We received considered, honest and thoughtful feedback. They showed us that if we chose to stick to our original timeline, launching the OnePlus 6T on October 30, we would be overshadowed by Apple.

    But, we know the most important voices are yours – our community. We talked to some of our most loyal users, knowing we could not make a decision of this magnitude without your input. Because we know you would be most affected by this change. Flight tickets have been booked, hotel rooms reserved, and plans made. Internally, we were incredibly divided on this decision. We debated for hours before we came to one of the most painful decisions we have ever made.

    As ambitious and passionate as we all are, we have to acknowledge the reality of this situation. There are no winners here. Over the course of almost 5 years, we have been proud to witness the rise of one of the most passionate and powerful communities in all of tech. But, we have to remain realistic. We have only just begun our journey and cannot afford to let one of the most important products in our history be affected by another great product launch. So after deep reflection, we have decided to move the OnePlus 6T Launch Event in New York City to October 29.

    We are moving the event a day early so we can all experience the latest technology, together. To those affected, we know sorry isn’t good enough. So, we will do everything in our power to make things right. Starting with those of you who own a ticket, but won’t be able to make the event. Everyone who owns a ticket will be able to apply for a full refund for their ticket.

    If you’re still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we’ve got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out.

    We hope that you will understand our decision. If you are willing to help spread the word and make this our biggest event yet, we would be incredibly very grateful if you could share the news with other OnePlus followers. As we continue to grow, we will continue to challenge this industry together. We can’t wait to unveil the OnePlus 6T. It'll be a big week in New York. But, we’re ready to Unlock The Speed – hand-in-hand with you. Thank you for supporting us! See you October 29, at 11AM EDT.

    OnePlus Team.

  2. David Y.
    Jelly Bean Oct 19, 2018

    Stickied Post
    David Y. , Oct 19, 2018 :
    Hi @97pratyush , the India launch event is secure. Much appreciated for the support.

    Hi @Jlex369 , we are sending out an email to each of our ticket owners to better help them adjust the travel plan. Please keep an eye on your inbox.

  3. Ruby G.
    Ice Cream Sandwich Oct 19, 2018

    Stickied Post
    Ruby G. , Oct 19, 2018 :
    Hey friend, keep an eye on your email. Provisions coming shortly.

  4. GopalB.
    Nougat Oct 19, 2018

    GopalB. , Oct 19, 2018 :
    Thanks for the update...

    So there is no change for Delhi launch date???

    McJader, Dextter, niksa123 and 13 others like this.
  5. keithnyc
    Moderator Moderator Oct 19, 2018

    McJader, OnePlusGang, gaster and 11 others like this.
  6. Dresa91
    User of the Year 2016; Most Active User 2020 Oct 19, 2018

    Last edited: Oct 19, 2018

    McJader, aris, Sun90 and 25 others like this.
  7. Mark Falsing
    Moderator Moderator Oct 19, 2018

  8. Dresa91
    User of the Year 2016; Most Active User 2020 Oct 19, 2018

  9. Cheetosdust
    Moderator Moderator Oct 19, 2018

    Cheetosdust , Oct 19, 2018 :
    I think it's a smart decision.

    Not because of both companies fight for the same users, but because the press being able to better attend both and give OnePlus the visibility the launch of a new device must have.

    And actually addressing Apple by name and not make something up is a great great move I can respect.

    I can only imagine what a nightmare it must be to change all this, however, like always, wishing you all the best.

    alteredtech, atenaa, JohnS and 49 others like this.
  10. Dresa91
    User of the Year 2016; Most Active User 2020 Oct 19, 2018

    Dresa91 , Oct 19, 2018 :
    it is, because OnePlus made me a birthday present:D

  11. JerRV5G
    Gingerbread Oct 19, 2018

    JerRV5G , Oct 19, 2018 :
    You got Apple hating on you.. that's impressive.. you should be proud..

  12. Shivang Joshi
    Starting Point Expert Community Expert Oct 19, 2018

    Shivang Joshi , Oct 19, 2018 :
    A great decision for the Team, Consumers and the Press ;)

    We wouldn't have seen decision like this from other companies, especially for their regular customers. Yes, the influencers would've gotten the same treatment by other brands, but not the customers who were coming on their own to watch the event.

    So, I extremely appreciate the Team's decision to help those who would be having any problems due to this date change. It is something I didn't expect, but extremely happy to see it. :)

    Thank You OnePlus Team.
    Last edited: Oct 19, 2018

  13. dsmonteiro
    Community Consultant Staff Member Oct 19, 2018

    dsmonteiro , Oct 19, 2018 :
    It was. It truly was.

    While only being just a community consultant, I was in the office the entire day with the rest of the team. It was a truly draining day for everyone at HQ.

    To be honest, it's 3AM and I'm still awake because I had to see how the community would react.

  14. Unusual_guy
    Ice Cream Sandwich Oct 19, 2018

    Unusual_guy , Oct 19, 2018 :
    So the India launch isn't affected?
    And so sorry to hear about the date change, but it's better as we'll be able to experience OnePlus 6T a day earlier.

  15. Jlex369
    Eclair Oct 19, 2018

    Jlex369 , Oct 19, 2018 :
    ....I paid my flight...I booked my hotel....what can I do, my flight gets there at 3.. is there anyway possible to make the time around 5 instead of 11, I can't get refunds please help..

    K1517564220968 and Gian P. like this.
  16. jaivaghela
    Ice Cream Sandwich Oct 19, 2018

    jaivaghela , Oct 19, 2018 :
    Yay a day earlier! Sorry for the mishap, shame on Apple haha. Any way the community loves you all and the steps you are taking to ensure we all stay happy are great, doubt any other company would go as far as paying for schedule changes etc. Good on you and will be watching the event live online :D
    Last edited: Oct 19, 2018

    Jlex369, Nivas K and VoraciousRuffian like this.
  17. Maximus Decimus Meridius
    Moderator Moderator Oct 19, 2018

    Maximus Decimus Meridius , Oct 19, 2018 :
    Lol, have you even read it within 15seconds? o_O:rolleyes:

    Are you still be able to go keithNYC?

    Great responding of the unfortunate situation! And lmao: the sooner the better :cool::p:D

    OnePlusGang, Sun90, puma95 and 14 others like this.
  18. thiscityishell
    Donut Oct 19, 2018

    thiscityishell , Oct 19, 2018 :
    It's unfortunate that Apple has this much power, but that's the reality of the situation. Glad you guys are keeping everyone updated and are planning on helping those who have to reschedule and change all their reservations. Very noble.

  19. GopalB.
    Nougat Oct 19, 2018

    GopalB. , Oct 19, 2018 :
    That's why the edit... ;)

    Sun90, aenews, superplus and 5 others like this.
  20. havoktek
    Gingerbread Oct 19, 2018

    havoktek , Oct 19, 2018 :
    Gottta do what you gotta....I think it was bold to even make this call to move....the logistics and all. Bravo

    Its.Leandroo, superplus and Artemus like this.
  21. Maximus Decimus Meridius
    Moderator Moderator Oct 19, 2018

    Maximus Decimus Meridius , Oct 19, 2018 :
    Please read the first post in this thread. Thanks

  22. rohangala3105
    Donut Oct 19, 2018

    rohangala3105 , Oct 19, 2018 :
    Thank you for updating, we will definitely spread the word, and will get win more people, as there were many who were not able to come on a Tuesday. Although we deserve a phone for that Jokes apart, honesty is what makes this community so strong. Hail OnePlus !!!

    aenews and Artemus like this.