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Greeting Community,
So buying a new smartphone nowadays can overload us with choice. All these options can make us go crazy with all the different features, "GIMMICKS" and all the bells and whistles of each smartphone. This can be an overwhelming process for anyone who is not a follower of the smartphone trends. Also if you are on a tight budget, that's a Catch-22. Budget bridging phones give you yet another option to choose from, but do you need it?
So what exactly are budget bridging phones?
Well, this is the term that I personally use and it's not really something official.
Budget Bridging basically refers to devices that connect two price segments of a company.
Here, let me explain:
If we look into the market right now, most companies have mainly 3 price categories for their devices-
Premium, Mid-Ranger, Budget Orienting. But Since Mid 2020, we have seen a trend where companies are actually trying to release devices that are bridging these 3 categories.
Take OnePlus for example:
The 9 Series the
premium segment of the company
; The Nord Series is the
mid-ranger and the Nord N series is the
budget-oriented device lineup.
Now with the introduction of the device like
9R, there is a
bridge between Nord and The 9/9Pro.
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Maybe OnePlus' lineup doesn't seem complex enough so take a look at Samsung's lineup.
We have
M series ---- F Series ---- A series ---- Premium (Note Series, S Series, and Z Series)
Note: the order of this list is based on the base prices.
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Now we have a new lineup in Samsung's arsenal,
FE/ Lite Series.
The FE Series and Lite Series mainly focus on the features that are welcomed on the Premium
S and NOTE Series devices and also have cost-cutting in some areas to price it competitively.
With all these varieties of devices, consumers have more options to choose from than ever before, but it also creates more confusion on what device to get.
Also, there are some devices in one series that overlap with other series – be it in price or features – which can really fire up your high-tech brains.
This also creates a major
DOMINO effect for the consumer. With so many options the consumer gets in a loop of thinking that for a little bit more money they can get a better phone. This causes consumers to delay their decision, spend more than they should/could or feel disappointed after the purchase.
But on the flip side, some of these
Budget Bridging devices offer great features from the flagships into a less expensive package. Some also have essential features like performance, camera, etc. on power with the flagships.
So what do you think of this Budget Bridging segment? Do these devices offer options for consumers like us or do they make our tech-savvy minds go into a "Boot-Loop" of decision-making?
Let me know your thoughts on this.
this is
Bhaveee,
Signing Out.
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