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Hey everyone,
The hype train is on! As the starting whistle,
@Pete announced the launch event and the partnership with Hasselblad, and, as tradition dictates, we re-opened the doors to
The Lab. Still on their way, there are plenty more interesting topics that you don't want to miss.
In this thread, though, we'll give you a unique look into how a major smartphone launch and its keynote take shape. You'll have a front-row seat to many BTS moments so make sure to keep an eye on this thread. We'll also share interviews, photos, and testimonies. Even the header image is a BTS shot. Can you guess what it is? Is there anything, in particular, you'd like to know or see? Ask in the comments below.
Here's how the journey started:
Back in Nov 2020, a secret project called Lemonade was launched. A team with members from different depart was established and united with a single aligned goal – make the best product possible and have as many people as possible knowing about it.
@Pete,
@Kinder L., and
@Oliver Z. were appointed as the decision-makers, with Marketing, Product, Creative, OxygenOS, Industrial Design, Platform, E-Com, Legal, Support, PR, Brand, and Regional teams all being involved in this project.
In the past 5 months, there were countless discussions on every detail, we heard arguments and also cheers. With everyone's effort, we're finally a few short days away from unveiling our brand-new products in our March 23 keynote.
Join this thread and you'll have the chance to win one of our limited lemonade T-shirts.
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