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Celebrating a strong start in Europe for 2021 Apr 28, 2021

Tuomas L. , Apr 28, 2021 :

Hi friends,

I have some exciting news to share today – I’m pleased to share that we have had a fantastic start to the year in Europe, with our Q1 2021 results showing a 388% increase in sales compared to the same time in 2020, and revenue increasing by 286%. This growth is largely fuelled by our flagship smartphone range, contributing 65% to the overall revenue, including the recently launched OnePlus 9 Series. In fact, in France and Spain, the OnePlus 9 Pro achieved outstanding results including the best-selling smartphone on Amazon on the first day of sales.

Thank you to everyone who has helped us achieve this milestone.

There’s been a lot to be thankful for, starting with the overwhelming response to the recently launched OnePlus 9 Series, our most advanced flagship smartphone line-up yet, featuring a top-tier flagship camera experience with the Hasselblad Camera for Mobile system, next-generation high refresh rate displays and fast wireless charging technology that outperforms the wired charging solutions of most of its competitors. Today, we serve our community in Europe with a diverse product portfolio comprising premium and mid-segment smartphones and the recently introduced OnePlus Watch, our first connected wearable for global markets, and wireless audio accessories.


Our strong performance in Europe can also be attributed to the success in the Northern Europe which contributed to over 30%, the highest contribution to the region’s revenue, closely followed by Western Europe. This performance aligns with our growth strategy to capitalise on opportunities in the Nordic region, Belgium and Netherlands. The Central Eastern European region also made a healthy contribution, closing in at the third position as we gradually expand our presence in markets like Poland and Romania. Amongst the countries, the top three performing markets include the UK, Germany and Finland.



As a token of appreciation towards our community in Europe, we have some exciting offers on OnePlus 8T and OnePlus Nord, starting May 3. For more details you can visit our website and official channel partners.

In the future, we will continue to work towards bringing a wider product portfolio of future-ready 5G devices, working together with our community and making OnePlus a name to reckon with when it comes to a reliable and premium smartphone experience at all price points.

But for now, a sincere thank you from me and all of us in the Europe team.

Never Settle,
Tuomas