◼︎ ◼︎ ◼︎ If I were to have the privilege of being Product Manager for the Nord Series, the following project will be based on three rules:
1. Great Experience
2. Value for Money
3. Ease of Use
The OnePlus Nord project will focus in "
Getting the Best, for the Price" and will be targeting mid-range smartphone prices in Asia and mainly in China and India, where “
Trust and Ease of Use" is the main factor for the purchase of a smartphone. With the Nord Series it will, adhere to the "
Original Roots and Values of the OnePlus".
Since, for the people
Smartphone is an irreplaceable asset, and in Countries like India and China people use their smartphones for a variety of extensive tasks and, On an average keeps them for 3 years so they expect a
Sturdy and Long Lasting Device. In these countries there is a major demand for quality mid-range smartphones, which sits on point with the values of OnePlus of
“Providing the Best for the Price". Hence, these are some of the design decisions which are made for the Nord Series:
DESIGN PREFERENCES:
The key design elements which are taken into consideration are because of two major factors:
- The OnePlus Resemblance
- Unhindered access to the Device
The preferences are as follows:
- BOX LIKE DESIGN: Box like design offers a modern and futuristic look to the device that makes a bold statement and gives bold feel to it and, also makes the device easy to grip. Another most important aspect of box like design is that it provides structural sturdiness to the device making it even more durable which helps it to last.
- OG CURVE: OnePlus phones are easy to recognise because of its commendable design decisions and amongst them, the most important factor is the curve which is on the back of the device which makes the OnePlus Phones visually separate from others and helps in the easy hold of the device.
- CAMERA BUMP: The OnePlus Nord will have a minimal camera bump which saves the device from wiggling on a flat surface which improves the stability and reduces the chances of damage to the device, thanks to the box like design and following the OnePlus values of Sturdiness, Longevity and Excellence of their products.
- USB PORT: According to the survey taken from our consumers the smartphone is often used for Media Consumption and Gaming, so adhering to the feedback we have put our multipurpose USB-C PORT on the right side of the device which leads us to the solution of the major factor of "Unhindered access to the Device".
- 3 WAY SLIDER/ALERT SLIDER: This is a characteristic of OnePus which defines the feat of the OnePlus in understating the problems of their consumer, this remains intact on the OnePlus Nord Series as well.
These are the key Design Preferences OnePlus Nord Series will adhere too, apart from these there are certain decisions taken on the component front to keep the price of the OnePlus Nord low while delivering supreme performance. The hardware Preferences are as follows along with the Bill of Materials (which is approximately ₹16000) attached below:
HARDWARE PREFERENCES:
DISPLAY:
- Size: 6.5 inches.
- Resolution: 1080 x 2400 pixels
- Type: Fluid AMOLED
- Support sRGB, Display P3
- Front and Back Cover Glass: 3D Corning Gorilla Glass 5
- Aspect Ratio: 20:9
- Refresh Rate: 90 Hz
HARDWARE:
- Operating System: OxygenOS based on Android 10
- CPU: Qualcomm Snapdragon 855 5G Mobile Platform
- GPU: Adreno 640
- RAM: 8GB LPDDR4X
- X Axis Haptic Motor
- Storage: 128GB/256GB UFS 3.0
- Battery: 4500 mAh (Non-Removable) (RED Color)
- Warp Charge 30T Fast Charging
- NFC
CAMERA:
Rear Camera Main
- Sensor: Sony IMX689
- Megapixels: 48
- Pixel Size: 1.12 µm/48M
- OIS,EIS Enabled
- Aperture: f/1.78
Ultra Wide Angle Lens
- Megapixels: 48
- Aperture: f/2.2
- Field of View: 120°
Flash
Front Camera
- Megapixels: 32
- Pixel Size: 0.8 µm/32M
- EIS Enabled
- Autofocus: Fixed Focus
- Aperture: f/2.45
SENSORS:
- In-Display Fingerprint Sensor
- Accelerometer
- Electronic Compass
- Gyroscope
- Ambient Light Sensor
- Proximity Sensor
PORTS:
- USB 3.0
- Type-C
- 1 Nano-SIM slot and 1 e-SIM.
BUTTONS:
- Left: Volume key
- Right: Power key
- Alert slider/ 3 Way Slider (Red Colour)
AUDIO:
- Dual Stereo Speakers
- Dolby ATMOS Support
- Audio 3D
- Audio Zoom
IN THE BOX:
- OnePlus Nord
- Screen protector (Pre-Applied)
- Warp Charge 30T Power Adapter
- Warp Type-C cable (Support USB 3.0) Quick Start Guide
- Safety Information and Warranty Card
- Brand Stickers
- Phone case: Standard Transparent (Personalisation Available)
- SIM Tray Ejector Tool
- Highest SAR value & Plastic Recycling Card
- e-Red Cable Club Membership QR Code
The following stated above will be the component preferences for the OnePlus Nord, It will not have Wireless Charging or the IP rating as it raises the prices drastically and including it, will hinder with the price to performance ratio. The OnePlus Nord will come in 2 variants with 128 and 256 GB storage options. It will come in two colours Onyx Black and OnePlus Red colours with frosted glass back. The prices for the respective devices would be ₹28999 and ₹ 30999.
- Red Colour Variant will have a collaboration with the “RED CROSS ORGANISATION” donating a specific amount for every unit purchased.
- There will additional option to customise the bundled cover with addition of text or emoji with extra cost of ₹199.
- The packaged boxes will be country specific following the Red Theme and on the surface of the box “Nǐ hǎo” for Chinese Market and “Namaste” for Indian Market will be written (IN BOLD ONE PLUS FONT) for giving it a personalised feel.
- The Box will be specifically designed to open in stipulated seconds (approx. 5-6 seconds according to the survey) to maintain the speculation and curiosity for the consumer and hence imparting satisfaction and great unboxing experience for the consumer.
The Phone will be teased 2 months prior, with the Launch Poster Attached Below:
Some of the Phone renders and Specifications Manual is Attached Below:
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