140
Deep Dive: A look into our new Brand Visual Identity

  1. Baymax
    Starting Point Expert Community Expert Mar 18, 2020

    Baymax , Mar 18, 2020 :
    Your part about alignment is correct, but also incorrect. On the old logo there was something on the bottom to measure. This one doesn't have anything. It is, in fact, centered but you have to measure from the bottom and the top leftmost part of the 1. Once that is done you will see it is perfectly centered.

    From a graphical perspective, this logo is a lot cleaner. A lot of people don't like it though because they are used to the old logo. The truth of the matter is that change has happened and we all just need to get used to it. :neutral:
     

    #61
    drl431, buntycubal, YRJ and 1 other person like this.
  2. YRJ
    The Lab - OnePlus 7T Reviewer; Community Hero 2020 Mar 18, 2020

    YRJ , Mar 18, 2020 :
    The pleasure is mine. :p
    I hope they acknowledge
     

    #62
    Dresa91 likes this.
  3. Dresa91
    User of the Year 2016; Most Active User 2020 Mar 18, 2020

    Dresa91 , Mar 18, 2020 :
    hope so too
     

    #63
    YRJ likes this.
  4. kelvinjk
    Froyo Mar 18, 2020

    kelvinjk , Mar 18, 2020 :
    People just not used to change. For a company with so many wheels, its great to see attention paid towards VI.
     

    #64

  5. #65
  6. Mohammadalisha
    Eclair Mar 18, 2020


    #66
  7. Baymax
    Starting Point Expert Community Expert Mar 18, 2020

    Baymax , Mar 18, 2020 :
    Interesting. It appears to be the same size. Maybe a optical effect due to the font change?
     

    #67
    buntycubal likes this.
  8. Its.Leandroo
    The Lab - OnePlus 6 Reviewer Mar 18, 2020

    Its.Leandroo , Mar 18, 2020 :
    Nope, it's actually bigger.
     

    #68
  9. saitobenkei
    Donut Mar 18, 2020

    saitobenkei , Mar 18, 2020 :
    My carpenter did that logo better for 30€.

    why did you change the logo to that anonymous "1"?

    The previous character was much better and followed the line of the square.
     

    #69
  10. sumanshekhar698
    Eclair Mar 18, 2020


    #70
  11. Dasari Abhinav
    Cupcake Mar 18, 2020

    Dasari Abhinav , Mar 18, 2020 :
    please dont change the font of the number
    the ONEPLUS text is fine but the new number font looks mediocre
    the old font of the number looks different and eye catching
     

    #71

  12. #72
  13. Laree
    Froyo Mar 18, 2020

    Laree , via OnePlus 7 Pro Almond , Mar 18, 2020 :
    I feel the same way. Coming from a consumer and from an artistic perspective, I would think the old "One Plus" logo and the "Never Settle" is the new one because it's more modern, stylish yet simple and eye catching. Therefore, to me, these new ones look like a draft used to achieve the great looks of the old versions. It's like a step backward. But as far as legibility, yes it is perfect. These are the fonts I would use for my flyers because it serves its purpose to inform easily and it works. This will serve One Plus greatly in the same way. It is legible, neat and clean looking. What can I say? Change will happen. No worries. We'll always get newer ones in the future. Great Job 1+! Please improve greatly 1+ camera software. It is awesome, but I can see greater potentials even with only the few tweaks. Keep it up One Plus Team! In this time of world pandemic, I send you all and everyone who reads this, nothing but Love from the Islands of Palau! [e]1f499[/e] One Plus. One Love.
     
    Last edited: Mar 18, 2020

    #73
  14. ajmms1999
    Gingerbread Mar 18, 2020


    #74
  15. Dasari Abhinav
    Cupcake Mar 18, 2020

    Dasari Abhinav , Mar 18, 2020 :
    that font for the number 1 looks like shit
    thst looks so basic and mediocre
    the old number was a lot better and unique
    please get the old logo and u can have the letters ONEPLUS as you like
    please dont spoil the brand value
    1584544839016.jpg
     

    #75
    G_plusone likes this.
  16. superplus
    Head Moderator Head Moderator Mar 18, 2020


    #76
  17. DMB_8766
    Froyo Mar 18, 2020


    #77
  18. chvzedgar
    Ice Cream Sandwich Mar 18, 2020


    #78
  19. Laree
    Froyo Mar 18, 2020

    Laree , via OnePlus 7 Pro Almond , Mar 18, 2020 :
    lol. ya, that's what I thought too about the fonts. Now, there's no distinction of separation with the "ONEPLUS". If you did not know One Plus, there are other ways one could read it wrong. And yes, the "Never Settle" looks like a default font a kid typed on the computer.
     

    #79
  20. agoinfly
    Marshmallow Mar 18, 2020