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Deep Dive: A look into our new Brand Visual Identity

  1. genso84
    Gingerbread Mar 19, 2020



  2. haykarm
    Donut Mar 19, 2020

    haykarm , via OnePlus 5T , Mar 19, 2020 :
    As for me the old number 1 was far better and original. The new 1 looks like and is an ordinary number. Too bad to see OnePlus loosing some of its unique identity once again.
     

  3. rainaar
    Gingerbread Mar 19, 2020

    rainaar , Mar 19, 2020 :
    @Rob M. This is fantastic. Loved new OP logo and new typeface. It is refreshing.
     

  4. s_umashankar
    Eclair Mar 19, 2020


  5. Bartosz Górski
    Froyo Mar 19, 2020


    bjorg18 likes this.

  6. Jonk84
    Cupcake Mar 19, 2020

    Jonk84 , Mar 19, 2020 :
    Really like the new feel.

    While I feel the the logo has lost a little of its character, all the design decisions make sense - more balance and clarity.

    I was a fan of the NEVER SETTLE tag with the bold colour blocks, but I think the new style with the right imagery can be just as attractive and have a deeper emotive appeal.

    Change is often difficult at first - many people struggle with it especially for brands they love. The important thing is the decisions have been made for the right reasons and the products are still stellar.
     

    tomjschwanke likes this.
  7. CayucosMan
    Cupcake Mar 19, 2020


  8. DogeAlpha
    Honeycomb Mar 19, 2020

    DogeAlpha , Mar 19, 2020 :
    Will there be any visible changes on the current phones software-wise?
    E.g. New boot animation, another font.
     

  9. U1584635253587
    Cupcake Mar 19, 2020

    U1584635253587 , Mar 19, 2020 :
    oh come on. With the cover you dont even see it
     

  10. SESHER
    Gingerbread Mar 19, 2020

    SESHER , Mar 19, 2020 :
    I don't understand why everyone is hating so much. It looks a lot more up to date and better from a design perspective.
    All reasons are legit. The changes are so subtle, I think most people wouldn't have even noticed the changes if they were never anounced.
    But of course everyone has their own taste.
     

  11. Jimbo the Great
    Ice Cream Sandwich Mar 19, 2020

    Jimbo the Great , Mar 19, 2020 :
    Just in case you wanted to see the logos dancing with each other...
    [​IMG]
    ...more like morphing into each other...
    Transitional boot animation anyone?
    o_O
     

  12. OALEXANDER
    Indian POC Assistant Head Moderator Mar 19, 2020


    BeingIncog likes this.
  13. TheOneWhoWantsAOne+One
    Honeycomb Mar 19, 2020

    TheOneWhoWantsAOne+One , Mar 19, 2020 :
    I love it! It looks very clean! :D
    Just saw that you still have the old logo & a banner with a phone with the old logo at your Google Play account, you might want to check on that! ;)
     

  14. Dukkied
    Honeycomb Mar 19, 2020


  15. rabbider
    Gingerbread Mar 20, 2020


  16. N1568699266985
    Donut Mar 20, 2020


  17. 李玉章
    Cupcake Mar 20, 2020


    mannem.kiran likes this.
  18. mannem.kiran
    Donut Mar 20, 2020

    mannem.kiran , Mar 20, 2020 :
    Can someone post, how this new typeface differed from Slate? not on logo, as a fontface for phone.