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Hey everyone,
I'm Eric L., the Product Manager for the OnePlus 7T Pro McLaren Edition. I'm very happy to meet you all and to be here with the Community, to tell you a bit more about the story behind our collaboration with McLaren.
Looking back at every generation of OnePlus limited edition, they all had their distinguishing factors – JCC, Avengers, McLaren.
When, in early 2018, we were considering a limited edition, everyone agreed on a super car brand collaboration. It just made sense: tech and speed were born to be next to each other. OnePlus also was regarded as an example of speed and performance in the mobile industry. We design our products to be Fast and Smooth, providing a burdenless user experience. Speed is in OnePlus’ DNA, so collaborating with a super car brand, an area where speed is paramount, just made sense.
So, who to work with? Who is famous for tech and speed in the super car industry? There might be several brands that come to your mind. But when we learnt the history of McLaren, it just clicked.
McLaren was founded on the race track. When Bruce McLaren founded the company, there were already well-established giants on the race track, like Ferrari, Porsche, Ford, Mercedes. Trying to build a brand and grab the victory from these players was no easy feat. But Bruce McLaren made it. Without a big factory, all was started in a storehouse; without a huge team, everyone was multitasking. After long days and nights of thorough testing and constant improvement, McLaren became one of the giants in its own right, and papaya orange took its rightful place on the podium.
Similarly, when OnePlus was founded, there were also well-established giants on the market. At first, there only several members in OnePlus, even a team leader would go to the warehouse to help pack the phones before the open sales. Now OnePlus has earned its fame in the industry, and OnePlus' signature Red color became familiar to more and more people.
On the way to victory, it was tough. The greatness of McLaren was innovation, breaking the limit. It was the first team to apply carbon fiber to a F1 car. At first, people had their doubts about carbon fiber, but McLaren knew that one must challenge the impossible to become a legend. After hundreds of hundreds of tests, they did it – the
McLaren MP4/1, the first Formula One car to use a monocoque chassis wholly manufactured from carbon fiber composite, something that later became an industry standard.
OnePlus is famous for innovation too. The bamboo back design on OnePlus One, industrial first 3D Anti-Glare glass design on OnePlus 6, the first 90 Hz Fluid Display on OnePlus 7 Pro. People were impressed with every innovation brought by OnePlus, which only strengthened the brand.
Inside McLaren, we saw our very selves. So, we chose to work with McLaren. And impressed by the leading performance and design, McLaren found itself in OnePlus. Seeing how the two brands are alike, we worked even closer together this time, to craft the OnePlus 7T Pro McLaren Edition.
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