Daisy K., Feb 15, 2019 : Hi Friends, The fashion world and tech world tend to oscillate in their own orbits, rarely coming close to one another except to present a shiny new phone case or smartwatch. However, this week, OnePlus North America brought the OnePlus 6T to the runway at New York Fashion Week to strengthen the connection between experimental design and innovative technology. Last Sunday, our videographer, Brady R., and myself attended all-day shows at Nolcha, a showcase of independent fashion designers to present their collections to a global audience. In the 11 years since their first show, they have become a “platform of discovery” for new fashion talent based in New York City. It wasn’t hard for me to feel a connection between this event, the talent Nolcha brought, and OnePlus. Despite recently being ranked one of the top five selling high-quality phones in the US, we are never far from our rebellious and hungry roots. As we stepped behind the scenes of the Videmus Omnia show, we got an exclusive peek at the process of this major production – long tables stacked high with hair products and curling irons, models sitting cross-legged with a private yogi, and stylists putting the finishing touches on intricate eye makeup that resembled raven wings. The energy of the production was reminiscent of the OnePlus 6T Launch - both tense and electric. When I chatted with Jolly Qu, designer of Videmus Omnia, after her show, I was enthralled by the small, gravely important details she had put into her line. Not only was each model’s make-up customized for each piece of clothing, she had also hired a composer to write a piece of music for each look. This integration of fashion and music reminded me of a core OnePlus value: Details Matter. Last year, I loved the OnePlus 6 in Silk White for purely superficial reasons – It was an undeniably beautiful phone. But, my appreciation for it grew when I learned that it was engrained with fine pearl particles to make the design come to life. Likewise, the newest OnePlus variant, the OnePlus 6T McLaren Edition, was lovingly made with real carbon fiber from F1 racing cars. In a world of artificial colors, synthetic fabrics and lab-grown meat, experiencing the real thing is becoming a true luxury. In my experience, especially at events like New York Fashion Week, it’s a challenge to couple luxury and utility. Haute couture rarely lives on past the runway or red carpet. Qu, along with a few of the other Nolcha designers, have or will have ready-to-wear lines that cater to those who demand more from their everyday wear. As Qu sees it, the future of fashion is highly accessible and customizable. Ever curious, I asked her if she had any ideas for a fashion- and future-forward design for a OnePlus device. Her response? Bacteria….but more specifically a design that had the ability to uniquely change and transform. As Brady and I settled in to our seats for the final show, we joined each person in taking out their phones, opening the camera and holding our breath for the first model to begin walking. In this moment, fashion and technology relied on each other completely to capture and share the innovation of design.