Bradon H, Jun 3, 2016 : Friends, In 11 short days, we’ll open the doors to the Loop and launch our next flagship device: the OnePlus 3. We’re incredibly excited about the future, but it’s sometimes useful to look to the past. Back in July of last year, we were busy launching the OnePlus 2, and expectations for our “second album” were immense. Everyone was wondering if the OnePlus One was a fluke. Was OnePlus just a one-trick pony? All of this made the launch of the OnePlus 2 an exciting (but nerve-racking) experience for all of us. With the OnePlus 2 launch, we approached things differently. Our goal was never to just “sell” a product to you; we wanted to launch the OnePlus 2 with you. The way we see it, you guys help guide everything that we do, and we’re all in this together. That’s what OnePlus means to us: it’s not just about building great products, it’s also about creating a better way of doing things. Hand-in-hand with the community. So, what went into making the OnePlus 2 happen? Well, a lot. And of course not everything went exactly as planned. Now, we’d like to give you guys a behind-the-scenes look at how it all went down. To help tell the full story, we’re releasing this short documentary chronicling the experience. We hope you enjoy it. It’s just as much yours as it is ours. Never Settle.