From Unveiling to Releasing a Flagship

  1. David S.
    OnePlus Europe Staff Member May 27, 2014

    David S. , May 27, 2014 :
    We live in the era of information: technology and globalization have changed the way we receive and perceive news. We are exposed to thousands of pieces of information every single day: we can learn about stuff happening in the opposite part of the globe within seconds, but we forget everything right after.

    Being ourselves tech enthusiasts, we have experienced this unbearable feeling when waiting for products that captivated our attention. You keep reading and reading articles about it, become more and more interested and its release looks like an endless wait. We have been there and we understand your current position.

    We have heard your concerns regarding the Invite System and, specially our release date, so we asked ourselves: are we doing it wrong? We decided to do a quick research and this is what we found:

    Captura de pantalla 2014-05-28 a les 2.35.33.png
    As you can see, most companies need over a month from unveiling their flagship devices to actually releasing them. But as we said before, we receive such amount of information, that we forget.

    Of course, there are exceptions and some phones have been unveiled and released the same day or within the same week, one of them being the HTC One M8. How did HTC manage to do this? Quite simple, while Samsung and Sony were presenting their flagships at the MWC in Barcelona, they delayed the presentation of their device for a whole month.

    As much as we would like to do this, we are not HTC. We are a startup and every day counts. We wanted people to hear about us as soon as possible, as a startup you can’t risk it to remain unknown.

    Let’s not forget, as unbelievable as it sounds, we unveiled the One just 34 days ago (our company was founded 128 days before that!).

    We want to thank you for your constant support and patience and we would like to use the last few lines of this post to re-assure you that the people who want to buy the One will be able to do so without many difficulties in June.



  2. Lys10101
    Ice Cream Sandwich May 27, 2014

    noahsilv, LeoWoody, fo0ling and 15 others like this.
  3. jpswer
    Jelly Bean May 27, 2014

    jpswer , May 27, 2014 :
    Thanks @David S. I've been trying to get this across...

    I would still appreciate a bit more information about the Invite System though as those dates are general availability not invite availability for a select few ;)

  4. Cooklung
    Honeycomb May 27, 2014

    Cooklung , May 27, 2014 :
    You tell 'em, Dave!! Put into perspective like that, I will give you one week grace period and if I don't have your device in my grubby hands by the end of that week...I'll pretty much wait as long as it takes. Who am I kidding? :p
    Last edited: May 27, 2014

  5. alextdarling
    Ice Cream Sandwich May 27, 2014

    alextdarling , May 27, 2014 :
    You're all doing a great job, people leaving after a month aren't true fans anyway, In my eyes. Just keep up the great work!

  6. Deactivated User
    May 27, 2014

    I_need_a_phone and Aditya Shahi like this.
  7. ranchyyy
    Gingerbread May 27, 2014

    Aditya Shahi and frankiecortina like this.
  8. MartinoPT
    Honeycomb May 27, 2014

    liliduncan likes this.
  9. Gigiga
    Gingerbread May 27, 2014

    Gigiga , May 27, 2014 :
    Take your time. Never the less, I want to hold a One in my hands as soon as possible ;)
    Last edited: May 27, 2014

    Aditya Shahi likes this.
  10. Darnell
    Jelly Bean May 27, 2014

    Darnell , May 27, 2014 :
    Now here we have, some much needed PERSPECTIVE. This post actually helped calm me down a little as I am pretty anxious to get my hands on this device. Thank you. :)


    As always, keep up the awesome work!
    Last edited: May 27, 2014

  11. ShaQsta
    Ice Cream Sandwich May 27, 2014

    ShaQsta , May 27, 2014 :
    Ok, I understand your position and thanks for the comparison.
    But damn, that doesnt change my position I want the One so badly!

    So make it happen to be available in June!

    And grow from a startup to a wellknown player in the smartphone biz. My money is ready.

    Aditya Shahi likes this.
  12. Waterdroid
    Lollipop May 27, 2014

  13. Nuno
    Ice Cream Sandwich May 27, 2014

    Aditya Shahi, bassaman and overpaint like this.
  14. techaddicted
    Gingerbread May 27, 2014

    Aditya Shahi likes this.
  15. Bohgazza90
    Honeycomb May 27, 2014

    Aditya Shahi likes this.
  16. xunknownx
    Gingerbread May 27, 2014

    Last edited: May 27, 2014

    Aditya Shahi likes this.
  17. oaklandnative
    Honeycomb May 27, 2014

    Aditya Shahi likes this.
  18. ndipaolo5
    Honeycomb May 27, 2014

    Aditya Shahi and Zaheef like this.
  19. Warr10r7
    Ice Cream Sandwich May 27, 2014

    Warr10r7 , May 27, 2014 :
    Interesting info. That said, I was never in the camp concerned with the timeline from unveiling to release. I think ultimately the fact that so many are impatient only speaks to how excited they are to get the One.

    Aditya Shahi, incog21, Zulliz and 5 others like this.
  20. shiehman
    Honeycomb May 27, 2014

    shiehman , May 27, 2014 :
    need more people to visit this page

    any holy hell what happened with the moto x LOL