dsmonteiro, Aug 14, 2019 at 3:00 AM : Hi everyone, It's been almost a year since we posted our TV naming competition in the forum, and now it's time to announce our final decision on the TV project’s name and logo. We're so excited to share this news with you at the first place before everyone else. Please welcome the "OnePlus TV!" Why "OnePlus TV" Yes, we are going to call our very first smart TV product "OnePlus TV" – simple yet to-the-point – as we believe there's no other name that can best represent our value, vision and pride than naming it with our own brand. We are excited that there will soon be a new kid on the block called "OnePlus TV" that is born out of the "Never Settle" spirit and "burdenless" design philosophy. Honestly, it was harder than you could imagine during the naming process as we have seen so many creative names which made it a difficult decision. Eventually, we chose to be true to our core values, but we are thankful for all the suggestions from you. Why this logo With the logo design, we've followed the similar concept – as you can tell from the poster below to help us illustrate how we created it. The gap between the "+" and the logo edge is twice as the one between the "+" and the letter "T", which is also twice as the one between "T" and "V". We were inspired by classic geometric progression, which can be seen from so many classic art forms, such the ancient Hindu symbol, the mandala, and the famous ancient Greek temple, Heraion of Argos. And looking closer, you can tell that the we’ve used the same thickness for both logo and the letters to ensure an aesthetics of "symmetry" and "unity". We've seen a couple of options in the industry when it comes to logo design for a new product - either using the same logo as the brand logo or designing a brand-new one. We simply added a "TV" behind our brand logo; however, there's some thought behind it: We’ve explained the meaning behind "OnePlus" – "One" represents "at the moment" and "Plus" means endless possibilities for the future, and we sort of made a tribute to this concept when we designed this logo – this is our OnePlus way to show the world that it is our first step to explore the endless possibilities in a broader spectrum. Now that we have revealed the name of the TV product, we will keep our promise and, not only award the winners of the OnePlus TV: You Name It contest, but also give away a big prize for the first one who named it "OnePlus TV". We hope you are excited about this news and our design. "Stay tuned" as there is more exciting news coming soon. Never Settle.