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Introducing: Red Cable Club Dec 19, 2019

Pete , Dec 19, 2019 :

Hi everyone,

On one of my visits to India earlier this year, I chanced upon something so interesting that I was surprised as to why it had not struck my mind earlier. While I walked towards my boarding gate at the Bangalore airport, I noticed a charging station filled with our signature red OnePlus charging cables.



While it may be a common sight in India, to me, it was something more; it seemed like a subtle yet phenomenal outcome of everything that we had worked toward over the last few years. Moreover, there was a strong sense of belonging, a feeling of oneness, a symbiotic depiction of a group of people with one factor in common, your most precious gadget - the smartphone.

That experience got me thinking - while we truly believe that we are a brand created and sustained by our community, here was something tangible that really bound us together. OnePlus users have, for a while recognized each other by the red cable and felt a sense of affiliation to something larger at play. I say this because that’s exactly how I felt looking at that charging station.

Keeping that in mind, we recently completed six years of OnePlus and as I have mentioned quite frequently in the past, our community has been a vital part of that growth and success. I wish to dedicate this anniversary to the community that is the heart and soul of OnePlus. For these dreamers and pioneers, on this very special occasion, I’d like to take this opportunity to introduce the OnePlus Red Cable Club.

Our community started with a few in 2013 that took a chance on the newest player in the market. Today, six years later, we are many. In fact, as of December 2019, we are 5 million strong in India! You have helped us create the most connected, enthusiastic and driven community in the world. Much like the veins in our body, the red cable runs through the fabric of this community.

The OnePlus Red Cable Club is a true testament to that. This is our first step into creating a new and exclusive community with access to amazing members-only perks and experiences. With it, we will create a space for those who truly Never Settle to come together and find inspiration. As always, we look forward to your thoughts and ideas to structure the DNA of this club together with us. In fact, the next Open Ears Forum in India in early 2020 will be dedicated to perfecting the core philosophies and the future of the OnePlus Red Cable Club with you. All because we truly believe that the greatest things happen when we’re #WiredTogether.

oneplus.in/redcableclub