Friends,
Let me first start by wishing you a (belated) very happy Diwali! From everyone at OnePlus, we hope it was filled with joy, light and family.
Another week is now gone meaning we’re one week closer to bringing the One to India.
We’ve made tremendous progress in just the last week and are grateful to all of our partners who took time during their holiday to help us move this forward. We’ll be ready to share some very exciting updates with you in the coming weeks. But for now, we wanted to talk a little about how you’ll be able to get the One in India.
As with our current launch countries, Indian users will be able to purchase the One with an India specific invite. Invites have been immensely helpful for us thus far in our current launch countries. They allow us to control our inventory, scale our team and support services to grow along with demand and create an overall better experience for those users with the One. As this is our first experience with the Indian market, we didn’t want to be too ambitious. We are more concerned with offering outstanding service and experiences for users than getting the One in as many hands as possible. It will take us some time to learn and the invites are a great way for us to do that.
Don’t worry. Invites will be neither scarce nor impossible to come by. We’ll also be working with a local partner for an even easier way to get your hands on the One. In addition, invites will also be available through our forums and social media channels… but more information on that a bit later.
The invite system may not stay in place forever. We’re brand new to the region and need to control our risks. However, we will quickly learn and adapt to make sure we’re always doing our best for our Indian fans. For now, though, we hope you enjoy the rest of your holiday weekend. We’re excited to see you soon!
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