Last month, we promised to seed
invites to early supporters. We’re in August, and a significant amount of you now have the One.
A hypothesis that we had when starting OnePlus, was that good products would spread on their own via word of mouth. This hypothesis has certainly been validated, and today we see a demand that still keeps growing. Every day, many users will ask us when they’ll receive invites to share.
On our end, we’ve revised further our production targets for August, as we know many are eager to have a One to call their own. At the same time, our current demand situation is many times that of our initial estimations, and we’re having issues with scaling up customer support fast enough. We understand that our current support is far from the seamless experience we designed from the outset, and are working against the clock to improve in this regard. We will pace shipments with our actual customer support situation to try and mitigate the scaling issues.
In terms of invites, this month we’ll start shifting the focus from seeding early members to giving our users the ability to spread the love of the One with their friends and family. Despite focusing on shareable invites, we’re still targeting reaching forum member 100k through early supporter invites late this month.
Looking back at the past few months, the support we’ve received has surpassed our wildest imaginations. Thank you for this. Our road has been a bumpy one, but the issues that we’ve been facing are due to growth rather than stagnation. We still have a long way to go before fulfilling our dreams, and if you think you can lend a hand, please don’t hesitate to visit the
careers section of our website and apply.
Finally, I wish you all an amazing late summer, and that you’ll soon receive your One.
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