Slogans are everywhere! We see them up on billboards, in shopping malls, in car lots, I mean everywhere and OnePlus is not an exception to the rule. Slogans make us want to "buy" things... but do we really need them? For some the answer might be yes, for others not really. The main question here is - do slogans really have an influence on us?
Starting with OnePlus, their first slogan was "Never Settle" (also my nickname on here

) With their OnePlus One "flagship killer", they proved to us that it was indeed a truly great flagship. The OnePlus One stood out amongst other flagships of its design, performance and the camera. These three things made it a FLAGSHIP KILLER. Moving on down the time line, things got a little chaotic for OnePlus. OnePlus 2 was a not that great phone at all. Here we see that OnePlus did Settle with this phone as opposed to the OnePlus One. OnePlus 2 was a disaster and the only great thing it had was the design. Did OnePlus "Settle" with the OnePlus 2? Well you can have different version than mine but I am here to tell you that they didn't. They released the OnePlus 3/3T - both of which were great phones. Their slogan for these phones "A Day's Power in Half an Hour" truly hit the truth. OnePlus learned from their mistakes with the OnePlus 2 (not being a "true flagship killer") and had a success with the OnePlus 3/3T respectively. So we continue down the road and see how did they do with the OnePlus 5 slogan - "Dual Camera, Clearer Photos". At first, the camera was great but down the road, updates messed it up. So here we have another perfect example of how OnePlus settled. Even till now, the camera on the OnePlus 5 isn't perfected, so what should fans think about OnePlus when they really didn't deliver? The OnePlus 5T "A New View" was certainly the way to go for OnePlus as the design was striking and indeed very sexy I must say. Although it still looked like an iPhone 7 Plus clone. A new view on the front yes, but on the back it was just Apple. Again, Never Settle? You answer that. The OnePlus 6 - "The Speed You Need" reminds me of "The Need for Speed" slogan from Tom Cruise's line. It should be blazing fast and it is - the fastest phone you can buy now. OnePlus proved that this time around, they will stick with a slogan where they can fulfill.
To sum up all that I said - the slogans were a hit or a miss in the above time frame. OnePlus should really focus on what aspect of the phone they want to concentrate on and based on that create a truth slogan. OnePlus, I am counting on you to be true to your word!
Just a little side note on slogans - don't buy into the hype brothers and sisters! The phone can be sexy and sleek but think if you really need it!

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