[Let's Talk] Name one thing that you would do as OnePlus CEO

  1. Venky61
    OnePlus TV Expert Community Expert Aug 5, 2018

    Venky61 , Aug 5, 2018 :
    Name one thing that you would do as CEO in order to improve OnePlus as a company and why?

    There are many things I would do as a CEO, but one particular thing would be "Reduce the investment in Marketing, especially in India". Let me tell you why?

    The major concern for many of the Oneplus users has been the increasing trend of the device cost. Oneplus products have started as a flagship killer with the price less than half as the flagships. With time the cost difference between the flagships and Oneplus devices started reducing. I agree that as a company, Oneplus would want to make profits and emerge as a bigger brand, but Carl still states that the profit margins are similar to how they were during Oneplus. Isn't it too hard to believe. Oneplus has Indian Super star Amitabh bachchan as Brand Ambassador. He surely comes at high cost. Oneplus Advertisements at prime times during Cricket matches, movies and hoardings covered all over the place. Oneplus makes products of price ranging above $450 (30000 INR). Majority of people ready to buy with such budget, surely make a research about which product to chose in that segment. And Oneplus will definitely come into that list. Word of mouth has already worked well for Oneplus from start, thanks to the huge fan base and the good reputation among tech youtubers. If a part of marketing cost is put to use for better things like Improving Service Centers, Increasing Stock availability, Improving the Oneplus Online store and Referral programme and may be add couple more features or instead reduce the price, the company would still emerge as a winner with more hearts. Wasn't that the motto of the Company in first place. To be the people's device. But lately I see the company is traveling towards making an Image as Premium Company and this would definitely lead to increase in cost and eventually ending up like Samsung and Apple. With Huawei and Asus (without such marketing campaigns) already starting to give a good competition in the market segment, without keeping a check on the increasing costs, the number one place gained recently would be lost. I already started recommending Huawei and Asus products as the price difference is not worth the extra features/user experience that Oneplus claims, for their particular usage.
    Last edited: Aug 5, 2018

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  2. NeVeR_SeTTLe
    The Lab - OnePlus 6 Reviewer Aug 5, 2018

    NeVeR_SeTTLe , Aug 5, 2018 :
    Well done!

    Venky61 likes this.
  3. Ray_ofLight
    KitKat Jan 31, 2020

    Ray_ofLight , Jan 31, 2020 :
    I would like OnePlus to expand the product portfolio and not just rely on marketing flagship phones. If they expand their product portfolio and export their products to many more countries, their sales will grow exponentially and they can compete with Samsung, Apple better as they have reasonable prices for good quality devices.

  4. A1585190530194
    Cupcake Mar 26, 2020

  5. T1584634932700
    Cupcake Mar 28, 2020

    T1584634932700 , Mar 28, 2020 :
    I will give opportunities for customers to customise the phone as they need and will make the phone available for every person

    Siddharth Pugalia likes this.
  6. W1583520637467
    Cupcake Oct 12, 2020

    NeVeR_SeTTLe likes this.
  7. Rahul Devarhubli
    Cupcake Nov 8, 2020

    Rahul Devarhubli , Nov 8, 2020 :
    Try to give much more importance to developing the UI, rather than just developing the camera.

  8. jomaliakal
    Gingerbread Nov 21, 2020

    jomaliakal , Nov 21, 2020 :
    I will stop the current practice of decreasing brand value acts.

    Currently OnePlus is launching more and more handsets at lower end. It also confuse the customer. Please remember, OnePlus launched as Flagship Killer with killer specs and killing price. But today it become another Flagship.

    Some day, another brand will emerge with top-end specs and that killing price. OnePlus created its brand value with this theory, but for generating more revenue and market capitalisation, company started producing lower-end phones. It may have initial gains, but in the long run, you may loss brand value in a slower pace.

    Its my view and observation.