Name one thing that you would do as CEO in order to improve OnePlus as a company and why?
There are many things I would do as a CEO, but one particular thing would be "Reduce the investment in Marketing, especially in India". Let me tell you why?
The major concern for many of the Oneplus users has been the increasing trend of the device cost. Oneplus products have started as a flagship killer with the price less than half as the flagships. With time the cost difference between the flagships and Oneplus devices started reducing. I agree that as a company, Oneplus would want to make profits and emerge as a bigger brand, but Carl still states that the profit margins are similar to how they were during Oneplus. Isn't it too hard to believe. Oneplus has Indian Super star Amitabh bachchan as Brand Ambassador. He surely comes at high cost. Oneplus Advertisements at prime times during Cricket matches, movies and hoardings covered all over the place. Oneplus makes products of price ranging above $450 (30000 INR). Majority of people ready to buy with such budget, surely make a research about which product to chose in that segment. And Oneplus will definitely come into the list. Word of mouth has already worked well for Oneplus from start, thanks to the huge fan base and the good reputation among tech youtubers. If a part of marketing cost is put to use for better things like Improving Service Centres, Increasing Stock availability and may be add couple more features or instead reduce the price, the company would still emerge as a winner with more hearts. Wasn't that the motto of the Company in first place. To be the people's device. But lately I see the company is traveling towards making an Image as Premium Company and this would definitely lead to increase in cost and eventually ending up like Samsung and Apple. With Huawei and Asus (without such marketing campaigns) already starting to give a good competition in the market segment, without keeping a check on the increasing costs, the number one place gained recently would be lost. I already started recommending Huawei and Asus products as the price difference is not worth the extra features/user experience that Oneplus claims, for their particular usage.
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