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OnePlus 6 Red - Getting it Just Right

  1. Pete CEO Staff Member Jul 2, 2018

    Pete, Jul 2, 2018 :
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    Today, I’m pleased to announce the red edition of the OnePlus 6, which will debut across all OnePlus global markets. After the success of the OnePlus 5T Lava Red, we decided to produce a red edition worthy of the OnePlus 6. After evaluating hundreds of colors, one color stood out among the rest. That color is now what we proudly call the OnePlus 6 Red.

    Deciding on this color was not without its challenges. We see individual colors as a way to express certain feelings or ideas. To us, red exudes enthusiasm and personality. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer.

    Although it has been popular in recent years for smartphone brands to present a variety of color options to its users, OnePlus has been relatively restrained when it comes to adopting a new color variant. Complying with our “burden-less”approach to product philosophy, we tend to reject elements that are too assertive, as they sometimes create a visual burden for our users.

    When we do make a smartphone in a bold, eye-catching color, that color must be able to stand up to our product philosophy. For example, the OnePlus 5T Lava Red, which was a limited-edition variant built to celebrate OnePlus’ four-year anniversary,was inspired by the color of cooling lava.

    We also believe that a color traditionally associated with strength and attitude can also be elegant and humble. OnePlus 6 Red is a true representation of our values regarding product and industrial design.

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    We didn’t want the shade of red to be overly bright, which can feel visually burdensome. The color should be passionate but with a level of visual restraint. It should have a clear quality like amber, but also have an enduring appeal that will last for years to come.

    Selecting the right color is part of an ongoing attempt to find the right balance between the visual and the tactile.This goal requires a “best match” technology to support.

    In order to achieve an “amber-like” depth and clarity, we used a new film coating process that’s never been attempted before in the smartphone industry. The result is a red that’s more elegant, one that leaves a strong impression of quality and value.

    Another challenge we faced was adequately increasing the brightness of the red coating. In order to maintain a bright coating, the design team included an evaporated layer of brightening film that cost around $5 to make crystal clear. The result is a sizeable glossy, transparent layer over the red coating.

    Our approach to craftsmanship has always been to find a user experience that’s “just right”. There’s no shortcuts to this approach. We have to try again and again, and to be honest and open about the material itself as well as the quality of craftsmanship we aspire to reach. It takes persistence and intuition from both the product manager and key stakeholders to develop something that’s “just right”.


    The OnePlus 6 Red will be available starting July 10. In India, sales will start on July 16. Available in the 8GB RAM and 128GB storage configuration, the OnePlus 6 Red will be priced at the same level as our other OnePlus 6 variants. We hope the OnePlus 6 Red will give you a strong, positive impression with a lasting sense of craftsmanship and quality. Red Empowers You!


    Never Settle.
    Pete Lau
     

    #1
  2. P1519020833534 Gingerbread Jul 2, 2018


    #2
    fmunoz98 likes this.
  3. meatandy Nougat Jul 2, 2018

    meatandy, Jul 2, 2018 :
    Damn , That looks hot Pete!
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    Any chance this varient can be redeemed using referral points?
     
    Last edited: Jul 2, 2018

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  4. Tobikage Marshmallow Jul 2, 2018


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  5. Sahil_Rawat007 Cupcake Jul 2, 2018

    Sahil_Rawat007, Jul 2, 2018 :
    Why you guys are not able to get back OnePlus bullets wireless back in stock. They are out of stock from the last 2 weeks and were sold out within seconds in India. Try not to have flash sale this time.
     

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  6. meatandy Nougat Jul 2, 2018

    meatandy, Jul 2, 2018 :
    They are supposed to be back in stock mid-July.
     

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  7. miguelffquezada Jelly Bean Jul 2, 2018


    #7
    utsav17 likes this.
  8. paritshah89 Donut Jul 2, 2018

    paritshah89, Jul 2, 2018 :
    when do we get this in 256 gb?
    I am waiting for a 256 gb phone. can you do 1 more avengers edition sale? just for the fans?
     

    #8
  9. Y1528080221399 Eclair Jul 2, 2018

    Y1528080221399, Jul 2, 2018 :
    hey Pete....that's fine...but do you have any plans to fix rear camera portrait issues there is no quality in it....and no more options...you promised to give best ...so I chose your phone...do you realize the options on mid range vivo v9 is missing on OP6? of portrait mode... this mode in OP6 struggles badly to get quality picture...you may think of launching colored phones later fisrt fix the issues around op6 ...nd make customer again satisfied... Thanks
     

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  10. lutti KitKat Jul 2, 2018

    lutti, Jul 2, 2018 :
    Looks good. I might have chosen that if it was among the launch colors.
     

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  11. pablofg1978 Spanish POC Assistant Head Moderator Jul 2, 2018


    #11
    Sun90, superplus, meatandy and 2 others like this.
  12. Chan Xin Jia Cupcake Jul 2, 2018


    #12
    ChesterPwned, superplus and meatandy like this.
  13. loughrey101 Cupcake Jul 2, 2018

    loughrey101, Jul 2, 2018 :
    So, by 'next week' do you mean the week beginning July 2nd or the following week? It would be nice to get an exact release date.
     

    #13
    PapaSage likes this.
  14. Chirag.joshi Eclair Jul 2, 2018

    Chirag.joshi, Jul 2, 2018 :
    Its just not cool to release special colors and editions after the hardcore fans have bought your original devices/ versions on the launch day. Its just not worthy of praise.
     

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  15. BeingIncog Lollipop Jul 2, 2018

    BeingIncog, Jul 2, 2018 :
    LoL!!!!!
     

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  16. powerofred Ice Cream Sandwich Jul 2, 2018


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  17. powerofred Ice Cream Sandwich Jul 2, 2018

    powerofred, Jul 2, 2018 :
    Feels like you're a cry-boy.
     

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  18. loughrey101 Cupcake Jul 2, 2018


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  19. B.yashaswi Ice Cream Sandwich Jul 2, 2018

    B.yashaswi, Jul 2, 2018 :
    @Pete i have a query you could have mentioned on the oneplus 6 launched date itself saying that we are working on other colour option which we might be bringing in two months by saying this the people who needed it would have been waited as this did not take place people who bought already a OnePlus 6 and got disappointed after seeing this colour option as their interest towards this colour what would you say to those poeple in brief by the way
    I am not against that colour pretty happy to see such things happening
     
    Last edited: Jul 2, 2018

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  20. loughrey101 Cupcake Jul 2, 2018

    loughrey101, Jul 2, 2018 :
    Red is the best colour option they could have chosen and was the biggest selling colour of its history with the Lava Red last year. red has been a very popular colour option since Apple began making a Product (RED) edition of their iPhones. It's just a pity they aren't supporting the Product (RED) charity
     

    #20
    Adv Sudip Diwan likes this.