Hi everyone! I'm Charles, new creative copywriter at OnePlus HQ. For my first post on the OnePlus community forums I'd like to talk about something you may have noticed: The new visual look for the OnePlus 7T Series. Without further ado, let's jump in!
OnePlus is always thinking about how to make things better. No matter what it is—our products, our way of doing something, our customer service—we want it to be the best it possibly can be. In the words of our CEO, Pete Lau: “No detail is too small to be perfected.”
Our image is no different. It’s through our image we convey the OnePlus brand and its sense of self to the world.
As you may have noticed on our social media channels (and with the recent confirmation of the
new device packaging by Pete), we have introduced a new visual look for the 7T Series.
With the amplification of our visual look, we believe we can better communicate who we truly are: detail-driven, passionate, and community-focused.
Who’s behind it?
The creative force behind the redesign is OnePlus Creative Director, Mats Hakansson. In his illustrious design career, Mats has partnered with the likes of Nike, MAC Cosmetics, Calvin Klein, and W Hotels Worldwide—each time inspiring new approaches, technologies, and experiences.
Originally from Sweden, Mats has been resident in New York since attending the prestigious Parsons School of Design in the city. Noted as one of the World’s foremost art and design schools, with an emphasis on passionate commitment, iterative experimentation, and creative collaboration—values reflected in Mats’ diverse body of design work, and values also firmly held by OnePlus.
So, what’s different?
The first thing the OnePlus community may have already noticed is the new use of color suggestive of a greater sense of self-assuredness in knowing who we are.
Our distinctive color palette—and the interplay between background and text colors—really stands out and elevates the brand by building recognition.
With its smooth curves and refined spacing, the new font really attracts attention. It is extremely functional and readable with a contemporary feel. It’s also a gradual transition reflecting what came before but with an eye on the future.
- A different way of showing the product
We can’t say—or show—much for now, but expect a more human-centered approach that is different, yet still quintessentially OnePlus.
For all you design aficionados, there’s much more information to come later this week on the philosophy and motivations behind our visual refresh for the 7T Series (with insight from Mats himself), so stay tuned and in the meantime share your feelings on the new look!
Cheers,
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