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Hi everyone,
Today, I want to talk about "love at first sight."
In the past, I've been talking about our design philosophy and the efforts we've been putting in to make our smartphones - being visually appealing while retaining an amazing touch and feel. I think it’s important to get the design of smartphone right, and to make it "presentable", so to speak - if the product is not appealing enough to raise people's interest, there will be no rest of the story.
The smartphone market has advanced very quickly over the past decade; the TV space, however, has remained largely stagnant - especially when it comes to design. But we did see an opportunity for OnePlus to bring its design expertise to the TV industry.
For every product we make, we believe it deserves the same holistic attention to detail and exacting level of craftsmanship. In the past years, our premium design has been well-accepted by our users, and the reason behind our well-received product design is our consistent and impeccably balanced design language.
As I mentioned previously, OnePlus TV is another representative of our OnePlus' values, vision and proud focus on delivering user-centric innovation, which is why we are committed to bringing the same level of detail and similar design language for OnePlus smartphones to the OnePlus TV.
Since the inception of OnePlus, we have delivered high quality products and premium design in our smartphones, and product design has always been one of the foci when we make our devices.
No detail is too small, as showcased in the OnePlus TV
remote and
back case design. In fact, the remote is inspired by the design of our OnePlus 3 series - its continuous hard edge perfectly blends into a rounded curve. The hard edge gives the remote a clear silhouette and structure, while the round curve adds some soft tone to it. Overall, it's another great example of our design language and attitude.
The reason why we drew the inspiration from the OnePlus 3 series is because it's a perfect example to showcase the balance in our design language. Since the product was introduced, the design has become one of our most classic looks among our products.
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We're excited to continue down this path, especially as the smart TV industry is set to grow rapidly in the years to come. We will continue to evolve the OnePlus TV to feature the latest advancements in AI, AR, VR and beyond, to always create the best experience possible.
Join our journey as we continue to bring our unique design philosophy to our broader ecosystem of products. I can't wait for you to be a part of it.
Never Settle
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