OnePlus Design: No detail is too small to be perfected via OnePlus 7T

  1. Pete
    Founder of OnePlus Staff Member Sep 17, 2019

    Pete , via OnePlus 7T , Sep 17, 2019 :
    Today, we're going to do something we've never done before: unveil the design of our upcoming flagship first in our community.

    Since the beginning, design has been one of our core pillars, part of our Never Settle philosophy. This means that no detail is too small to be perfected.

    Our earliest supporters might remember the OnePlus One launch back in 2014, when we shared OnePlus with the world for the very first time. We spent only one minute talking about specs and performance, with the entire rest of the event dedicated to design and user experience. This was very unconventional. At the time, design was often an afterthought rather than a focus, especially in the Android smartphone world. We made it the focus. We wanted to change things.

    Exceptional design isn't just about the things you see, but also about the little things that you don't even notice. It's about everything being in the right place, creating a fast, smooth, seamless, and fluid experience.

    For example: the way a phone feels when you pick it up. It's an abstract concept, and it’s very difficult to define or measure. And again, it's one of those things that a lot of people don't even think about. But it’s something we spend a lot of time thinking about, because when it's done right, the entire user experience is elevated.

    A comfortable touch and feel results from a lot of refined variables, like weight, thickness, and curvature. Surface material also plays a large role, so throughout OnePlus' history, we've explored countless options: Soft Silk White. Textured Sandstone Black. Sophisticated ceramics. Premium real-wood finishes, like bamboo. And that’s just the beginning.

    In 2018, we became the first in the industry to release a smartphone with a four-curved, matte-frosted glass back, but it took three years of testing and perfecting to finalize the development of our groundbreaking chemical etching process, allowing us to bring our signature matte-frosted glass to the stunning Midnight Black and Silk White versions of the OnePlus 6.

    While we were extremely happy with our matte-frosted glass, we didn't stop there. We kept exploring, improving, and trying new things. The result? A new smooth matte surface with a brilliant metallic radiance, and we're excited to be introducing this new finish on our upcoming flagship.

    So we've talked about feel and materials, but what about design language? When you look at the back of a phone, the camera is perhaps the first thing that attracts your attention. It's an incredibly important piece of the design puzzle, so we've completely reimagined the camera housing for our upcoming flagship. The camera should make a bold visual statement, but also flow naturally with the overall design for a seamless appearance.

    OnePlus7T design script.png

    To convey the superior quality and effortless versatility of our Triple Camera setup, finding an elegant balance between the three unique lenses. With perfect symmetry from any orientation, a circular design became the natural choice. A circle's rounded edges produce an appealing contrast against the straight lines of a smartphone's rectangular form for a seamless, balanced feel. After going through over fifty design iterations, we think we've landed on something pretty special.

    Without further ado, here is the stunning design of our upcoming flagship:

    Render 1.png

    Render 2.png

    It all goes back to that original, bold idea: no detail is too small to be perfected.

    Discover more on 26th Sept. Stay tuned.

    Never Settle.

  2. Naren2167
    Froyo Sep 17, 2019

  3. _abdul2311
    Gingerbread Sep 17, 2019

  4. Deactivated User
    Sep 17, 2019

    Elad Torten, tomere, Miku39 and 19 others like this.
  5. mateo1597
    Honeycomb Sep 17, 2019

    Phillyslix and Lukeet like this.
  6. Cheetosdust
    Moderator, Content Coordinator Moderator Writers' Club Sep 17, 2019

    Cheetosdust , Sep 17, 2019 :
    Is that a wheel, @Pete? Is it? Did you reinvent the wheel? :D

    Or is that a circle, a perfect circle?

    Are you trying to round up the community?

    Maybe that's a tiny roundabout? :cool:

  7. Starcommander
    The Lab Reviewer - OnePlus 9RT 5G Writers' Club Sep 17, 2019

    Starcommander , Sep 17, 2019 :
    Design revealed before launch:eek::eek::eek::eek:

  8. G_Thomas_Tegas_soNQ
    Cupcake Sep 17, 2019

  9. B.I.T.S.
    User of the Year 2019 Sep 17, 2019

  10. Starcommander
    The Lab Reviewer - OnePlus 9RT 5G Writers' Club Sep 17, 2019

    Starcommander , Sep 17, 2019 :
    I feel bad for oneplus 7 buyers. :p:p

  11. Marius Oloeru
    Froyo Sep 17, 2019

  12. vincent.liu
    Froyo Sep 17, 2019

  13. malidan
    Nougat Sep 17, 2019

    malidan , Sep 17, 2019 :
    Yes this is stunningly indifferent to everything out there.
    Still going for the Industrial look, as people still don't buy multicolored backed phones. It's a little Huawei like to me

  14. aadi_vasi
    Honeycomb Sep 17, 2019

    G_plusone likes this.
  15. Infinity007
    Honeycomb Sep 17, 2019

  16. kiratplusone
    The Lab - OnePlus 8T Reviewer Sep 17, 2019

    Wonderwoman13 and harsh1682 like this.
  17. 1+noor
    Froyo Sep 17, 2019

  18. Cheetosdust
    Moderator, Content Coordinator Moderator Writers' Club Sep 17, 2019

    sivarajane, obakesan, Mat.PL and 19 others like this.
  19. camohan
    Assistant Head Moderator Assistant Head Moderator Sep 17, 2019

    camohan , Sep 17, 2019 :
    I like the "Community First" approach this time.

    Excited to see how things shape up on 26th.

  20. PankajS_IN
    Ice Cream Sandwich Sep 17, 2019

  21. muugee
    Gingerbread Sep 17, 2019

    muugee , Sep 17, 2019 :
    They should have followed google pixel 4 camera design. This circle camera design is an old design from motorola and other phone manufacturer.