Emmanuel, Feb 28, 2014 : “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs A few months ago, we launched OnePlus and announced our ambition to design the best smartphone experience in 2014. It is our commitment to bring the best possible technology to users around the world, reaffirmed by our personal experiences as smartphone geeks. Only a few devices available on the market aim to satisfy tech lovers. We believe that consumers shouldn't have to choose between performance, quality and price. Our motto - Never Settle - illustrates our will to disrupt the way companies design and build mobile devices. Unlike other manufacturers, we don’t see a smartphone as a list of tech specs and features. We focus on delivering the best end-user experience on a day-to-day basis. To do so, our approach integrates three main elements: people (desirability), technology (feasibility) and business (viability). Engage with users Designing the best smartphone experience requires a full understanding of people’s expectations and desires. We believe that engaging with you would provide us with the best insights on the tech scene, as seen by avid users, as well as excellent feedback on existing devices. Thanks to your participation, we have been able to choose the specs that will most likely meet your smartphone needs. We value your opinion so much in fact, that we promise that the OnePlus One and any of our future devices will be developed with your insights in mind. Design the best combination A smartphone is more than the sum of its parts. It is the combination of complementary components that offer an overall experience. Some companies make people believe that a particular spec can totally transform a device. However specs frequently conflict with each other. A powerful battery lets the device run for longer, but significantly increases its thickness and weight. At OnePlus, we believe that a mobile experience has to take a holistic approach in order to be optimal. Partner with the experts OnePlus simply aims to create the best products that we can for consumers. Partnering with OS experts like Cyanogen Inc. is not only a disruptive way to deliver on our promises to our audience but allows us to leverage OnePlus’ high-performance hardware. Maximize consumer value Companies generally focus on retail price first when defining phone specs. The better the specs, the more expensive the product. We believe that there are new ways to incorporate more technology with no extra cost. OnePlus doesn’t compromise on product quality and plans to offer greater value to consumers through innovative design and online strategy. This is how we plan to disrupt the mobile industry. It's time to demand more from technology. Stay tuned next week to find out more about our very first device, the OnePlus One.