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OnePlus Nord CE 5G: go behind the scenes with the team, from start to launch

  1. Susie Liu
    Head of Strategy, Nord Staff Member Jun 14, 2021

    Susie Liu , Jun 14, 2021 :
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    Here’s a quick glimpse into the reality of launching OnePlus Nord CE 5G. We love to share what’s actually happening behind the scenes because, well, at the end of the day we simply love everything about it.

    The road from start to launch is packed with highs and lows, and by the end it’s like all your brain’s neural circuits share one single purpose — launching the phone.

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    OnePlus Nord was a huge success. But that doesn’t mean the team lay down their arms, which in our industry means laptop, phone, and earbuds. After a short celebration we went straight back to work.

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    After a lot of hard work and months of ever-increasing intensity, we finally had a prototype. That’s the moment when we have to accept that not everything will be right the first time around. But it’s also the time to discover areas of improvement — and a chance to create a better phone.

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    You know it’s real when you’re wearing it — the merch has arrived. That means the team is gearing up for launch.

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    On location to shoot the keynote for Nord CE. And in traditional OnePlus spirit, we’re trying to realize something that’s never been done before. No pressure, team.

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    Along with the keynote, there’s also product shots, a product film, and a ton of other launch things that need to be done. And done to a standard we’re proud of.

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    A few days until launch and according to plan everything should be completed. But to be honest, reality rarely matches the plan — and there’s still a lot to finish!

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    On launch day emotions run high within the team; nervous laughter, sudden outbursts of joy, and of course — a shared excitement of finally being at the finishing line.
     

    #1
  2. Patrick N.
    Froyo Jun 15, 2021


    #2
    Adesh.sanmukh, aniki99, SRD. and 8 others like this.
  3. Nkheni
    Ice Cream Sandwich Jun 15, 2021


    #3

  4. #4
  5. DarshanMeniya
    Jelly Bean Jun 15, 2021


    #5
  6. nerdkabir
    Ice Cream Sandwich Jun 15, 2021


    #6
  7. Daniel D.
    Community Team Staff Member Jun 15, 2021


    #7
  8. Ashokdcruzz
    Gingerbread Jun 15, 2021

  9. kushal__12
    Ice Cream Sandwich Jun 15, 2021

  10. Girish.Pranav
    Jelly Bean Jun 16, 2021


    #10
  11. shutteravid
    Gingerbread Jun 16, 2021


    #11
    Adesh.sanmukh and G_plusone like this.
  12. Abdul Basith2
    Honeycomb Jun 16, 2021

  13. sumitMZ007
    Jelly Bean Jun 16, 2021

    sumitMZ007 , via OnePlus 6 , Jun 16, 2021 :
    The Nord specifications were explained in different way ! It was enjoyable and interesting to see detectives trying hard to find how Nord ce offers great specs at Budget price!
     

    #15
  14. Antonio_Luis
    Ice Cream Sandwich Jun 16, 2021


    #16
  15. G_plusone
    Nougat Jun 16, 2021


    #17
  16. Dhruv Kashyap
    Jelly Bean Jun 16, 2021

    Last edited: Jun 16, 2021

    #18
    Adesh.sanmukh and puccellino like this.
  17. aftabalam8c1
    Gingerbread Jun 16, 2021

    aftabalam8c1 , via OnePlus 9 Pro , Jun 16, 2021 :
    Future less device and wrong price.
    No alert slider, no gorila glass, weak processor than predecessor, no value for money,
    I don't know why did they launch this phone at this price.
     

    #20