I work for T-Mobile, and launching these devices in North America, and in particular for Tmobile, is a huge win. With my ears to the consumers, there are so many people that come in asking for a good cheap phone to buy, and for years, Samsung has been the go to. They offer so many devices at so many different prices ranges, that they soak up the low end segment, and walk away with a victory because they are basically uncontested. More devices, in more people's hands generated brand awareness and brand loyalties.
OnePlus entering this segment in the US, and hopefully with T-Mobile, allows for a competitor in the low end market and a much better one at that. Now when people come into the store asking for the best cheap smartphone, I can confidently point them to OnePlus N10 or N100 and know that the customers are going to get the most for their money. Over time this will generate brand awareness, brand loyalty and hopefully when or if people want to purchase a more expensive device, they'll consider OnePlus over the competition.
This is a huge market in the US that Samsung has dominated and they've been uncontested for a long time. OnePlus can take a huge chunk of the pie, which can extend into the mid-range and premium markets as well.
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