ERGONOMICS
- “Ergonomics is about how it looks and feels in the hand. Materials, textures, perceived size and perceived weight.”
- “The OnePlus One will be available in two colors and textures: Silk White and Sandstone Black.”

- “You’ll never guess what our back cover finish is made of: Cashew.”

- “The OnePlus One will have personalized textures, such as bamboo, denim or kevlar.”

- The OnePlus One dimensions

- “The edges are only 4.6mm and it feels very comfortable to hold.”
- “In 1 month, we made 36 revisions.”
- “Materials strongly impact on the weight of a device. See for the OnePlus One.”

- “The lightest 5.5” phone in the world: 162g.”
INDUSTRIAL DESIGN
- “This is how it looks”
- “Good design is thorough to the last detail.” - Dieter Rams

- “The inside is as beautiful as the outside.”

- “Phones either have protruding or concave speaker grills.”

- “Which means either ugliness or dust in the grill.”
- “The OnePlus One front is completely flat.”
- “Some companies are dishonest with their design.”

- “The OnePlus One is the world’s first smartphone with bottom facing dual speakers.”
- “It has been really hard to design bottom facing dual speakers, because of the internal structure of a smartphone.”
- “Thanks to JBL for helping us fine-tune the speakers.”

PHOTOGRAPHY
- “The OnePlus One Camera is fast, precise and stable.”
- “The best 13 MPx IMX214 Sensor with 6 Lenses and f/2.0 Aperture.”

- “The OnePlus One camera takes amazing pictures even in low light conditions. Anytime, anywhere you will get bright and sharp photos.”
- “The OnePlus One has a quick shutter speed of only 0.3s.”
- Sample shots OnePlusOne:
CYANOGENMOD
- “CyanogenMod: a fast, light and secure custom ROM for an exceptional phone.”

- “The OnePlus One unveils a newly designed minimal flat UI”

- “The OnePlus One lets you express your personality with custom themes and wallpapers."
- “The OnePlus One will be available to the following regions: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, UK and the USA.”
- “Our Customer Service team is ready to serve you in all launch countries.”
- “Good products are meant to be shared, the OnePlus One will be available through invites.”
- “Our store will be localized to your language and currency. We’ll ship from a warehouse near you.”
- “Now let’s move to the part everyone is waiting for.”
- “OnePlus One 16GB Silk White - $299 USD, unlocked and without contract.”

- “How much is fair to charge for 64GB of storage?”

- “OnePlus One 64GB Sandstone Black - $349 USD.”

- Here are the USD and EUR prices for the OnePlus One.

- OnePlus One SEK, DKK, HKD and NTD prices.
- 100x OnePlus Ones will be first available through our Phone Smash campaign starting on April 25th

- First invites for the 16GB version will be available in May.
- OnePlus One - 2014 Flagship Killer

Last edited: Apr 23, 2014