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OnePlus turns 2 - Letter to the community

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  1. Carl Co-founder Staff Member Dec 17, 2015

    Carl, Dec 17, 2015 :
    Friends,

    Two years ago today, we started OnePlus because we weren’t satisfied with how things were. The market was littered with uninspiring products, with companies seemingly more concerned with market share than making great products. We decided to tackle the problem in our own way, by focusing on great products, but also by changing up the rules.

    We cut out the middleman, and thanks to the advantages of e-commerce and digital marketing, we brought consumers premium products at a disruptive price. When we launched the OnePlus One in April 2014, we honestly didn’t expect the amount of support we saw. We were overwhelmed, and have been feverishly working behind the scenes to live up to the expectations that we’ve shouldered ever since then.

    I think a lot of our success in 2014 was due to luck and timing. As we moved into 2015, we were worried that OnePlus, as a company, would be a one hit wonder. Those worries were alleviated when we launched the OnePlus 2 in July, which earned unprecedented attention. It featured the latest and fastest hardware, beautiful and premium design, as well as bleeding edge technologies such as USB Type C and Fingerprint Sensor.

    In late October, we unveiled the OnePlus X, a smaller device that is as powerful as it is beautiful. This was a potent mix that hadn’t really been explored previously. We also announced a limited ceramic version of OnePlus X. No one had used ceramic at this scale before, and it was a huge step forward in terms of smartphone material choice and design.

    We’ve also branched out just a little bit more in our second year. We launched our premium OnePlus Icons earphones, and even made a Sandstone cover for our fans to share with their friends and family who own, well, a different phone.

    I think 2015 will be remembered as the year where we marked that OnePlus is here to stay. Ever since the beginning, we've been pursuing sustainable growth. We’ve been trying our best to do the right things at the right time, not taking unnecessary risks, and not letting noise or competition get in the way. Like with the often misunderstood invite system; sometimes you need to slow down before you can speed up.

    Growing as fast as we have in two years, we have a lot of areas we need to improve. As we enter our third year, a lot of our shortcomings become inexcusable. In 2016, there is no excuse for any part of OnePlus to not live up to, if not exceed, industry standards. If OnePlus in the past two years was the naughty kid that came and stirred the smartphone industry pot, I hope that 2016 will be the year where people see this kid developing and maturing into a more responsible member of the community.

    However, we will keep being unapologetically OnePlus. In our third year, we hope to continue to deliver excitement and surprise, while also becoming a company our fans can be even prouder of standing behind. It’s a defining year for us. So to kick things off, we’ve got some exciting news for you.

    What better way is there to celebrate an anniversary than with some champagne? Well, we’re taking that both literally and figuratively. While the OnePlus staff will be popping bottles of champagne, we want to celebrate with you by officially launching the OnePlus X Champagne edition. We’ll be rolling out this white and gold version of the OnePlus X in Europe, with other markets to follow very soon. The Champagne edition will be sold during our weekly open sales on a first-come, first-served basis. However, those already with OnePlus X invites can use them for a Champagne device any day.

    While we’re proud of what we’ve been able to accomplish over the past two years, we realize that none of this would have been possible without you, our fans. You’re what keeps us motivated to do better and Never Settle. We’re writing this story together. So there’s another surprise we want to tell you about today as well. In 2016, there will be a documentary released that tells the OnePlus story as it’s been written so far. It’s a look behind the scenes at what makes OnePlus what it is -- the highs, the lows, and everything in between. This story is ours to celebrate together, so hopefully you’ll be as pumped to see it as we are. We’re releasing the teaser today.


    We’re really excited about what lies ahead for OnePlus, and I hope you are too. Thanks to all of you who have stood by us and supported us along the way. We can’t wait to see what’s next.

    Never Settle.
     

    #1
  2. Adam Krisko KitKat Community Expert Dec 17, 2015

    Adam Krisko, Dec 17, 2015 :
    Edit: I have selected the winners and I will be contacting them shortly.

    onepluscollection_forum.png
    Hey, everyone!

    And now for the time-honored OnePlus tradition of a forum contest. We’ve got the entire OnePlus collection to give away, and you need to do is post a post here like the amazing posters you all are.


    Rules:
    1. Reply to this thread.
    2. That’s it! Now you’re entered to win!
    3. Reply #1,000 will win a OnePlus One.
    4. Reply #2,000 will win a OnePlus 2.
    5. Reply #4,000 will win a OnePlus X Onyx.
    6. Reply #8,000 will win a OnePlus X Champagne.
    7. Reply #9,999 will win a OnePlus X Ceramic.
    8. Only one prize per person (and no multiple accounts, please)!
    9. Consecutive posts in a thread by the same user that lead up to a winning number will not be eligible to win.
    10. This contest is eligible for users located in our shipping countries.
    11. Some runners-up will also be selected at random to win OnePlus swag, like our official t-shirts, Never Settle stickers, or OnePlus X Ceramic invites!

    Just as before, to make sure the posts are counted accurately before winners are announced we will lock the thread and reset the forum post count. Then, we’ll announce our winners. Ready? Let’s go!
     
    Last edited: Jan 6, 2016

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  3. Hanson Lee Marshmallow Community Expert Dec 17, 2015


    #3
    Vian1210, zykonx2, ps21 and 28 others like this.
  4. camohan Marshmallow Moderator Dec 17, 2015

    camohan, Dec 17, 2015 :
    Happy Birthday Team what a wonderful journey.
    Hip Hip Hurray ...!!!!
    Waiting anxiously for the documentary..!!!
     
    Last edited: Dec 17, 2015

    #4
    gevike, vasgou, Pinar and 16 others like this.
  5. kezheng Honeycomb Dec 17, 2015

    kezheng, Dec 17, 2015 :
    Thanks for all your hard work!

    I can't wait for the documentary and everything coming up in the future!!!
     
    Last edited: Dec 17, 2015

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    ps21, Pinar, bostjanverdnik and 4 others like this.
  6. barb Nougat Dec 17, 2015

    Last edited: Dec 17, 2015

    #6
    ps21, vasgou, aaronjo14 and 13 others like this.
  7. naveen424 Gingerbread Dec 17, 2015

    naveen424, Dec 17, 2015 :
    I love opt and I'm in love with oxygen.I'm personally a iPhone user but when I saw opt I loved its design and mainly the oxygen os wich suits perfecltly.It would have been fabulous if one plus had included amoled screen but its OK ips display were always awesome .Anyway if amoled the blacks would have been true blacks .MY WORDS WERE ONEPLUS HAD DONE A FABULOUS JOB IN TAKING A CHALLENGES WHICH IS SHOWN BY THEIR COURAGE TO TACKLE HEATING ISSUE ON SNAPDRAGON AND TRYING OUT AN AMAZING SOFTWARE ALSO TRYING OUT A TRUE POCKETFREINDLY AT THE SAME TIME BEAUTIFULLY POWERFUL PHONES,GREAT GO I HEARD ONEPLUS IS ABOUT TO RELEASE ONEPLUS TWO MINI .
    THERE IS ALWAYS SOME ROOM TO GROW WHICH IS SAME FOR ONEPLUS I NEVER SAY OPT IS PERFECT BUT I FOR ME ITS MA LOVELY ONE ALWAYS WITH ME FRON SHADING MINE PICTURES TO LONG LASTING JUICY POWER FRON THE BEAST ......HAPPY BIRTHDAY NEVERSETTLE if u plan to give icon then also I'm OK ;) I need something to show off in ma colg being a hard ONEPLUS even band saying ONEPLUS is enough but icon would b a great choice ;)
     

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    Last edited: Dec 18, 2015

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  8. Sr Vincenzo Ice Cream Sandwich Dec 17, 2015

    Sr Vincenzo, Dec 17, 2015 :
    Well done Oneplus, you've changed the way the game is played and made your mark on the market. Keep doing what y'all do and keep evolving as y'all have so much potential.


    Good luck!
     

    #8
  9. Franjo Jelly Bean Dec 17, 2015


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    wdeboer and Dougrunge like this.
  10. doublear Jelly Bean Dec 17, 2015


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    wdeboer likes this.
  11. Wahoux Lollipop Dec 17, 2015

    Last edited: Dec 17, 2015

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    wdeboer likes this.
  12. obakesan Ice Cream Sandwich Dec 17, 2015


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    wdeboer likes this.
  13. PVS Kharoud Marshmallow Senior Moderator Dec 17, 2015


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    wdeboer, Tobikage, RogueS4 and 5 others like this.
  14. paulissimo KitKat Dec 17, 2015

    paulissimo, Dec 17, 2015 :
    Happy birthday!

    Edit: I guess the fun is over. Got post #1000 but probably won't win, same thing happened last time we had a thread like this :(

    Good luck for the winners ;)
     
    Last edited: Dec 17, 2015

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  15. onepluskitty Froyo Dec 17, 2015

    onepluskitty, Dec 17, 2015 :
    I hope you guys expand your software development team in 2016. It shouldn't take more than a month to deliver the newest version of Android to your devices when the skin is relatively light.
     

    #15
    wdeboer, heathor, anilchelli and 4 others like this.
  16. xKDCx Donut Dec 17, 2015

    xKDCx, Dec 17, 2015 :
    Well I already have a OP2... but my girlfriend would like a Oneplus, too. :D
    And Happy Birthday to you!
     

    #16
    wdeboer, heathor and mipirakas like this.
  17. trumpf Froyo Dec 17, 2015


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    frank.wehlitz and wdeboer like this.
  18. edmgt Froyo Dec 17, 2015


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  19. obakesan Ice Cream Sandwich Dec 17, 2015


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  20. vivek289 Ice Cream Sandwich Dec 17, 2015