Page 1 of 11

273

OnePlus Unboxing goes AR! Apr 14, 2020

Joel Jacob , Apr 14, 2020 :

Hey everyone,

We hope you’re catching on to the launch madness from the safety of your homes. We’ve had an exciting couple of weeks leading up to the OnePlus 8 Series launch all working from home to the best of our ability to keep the hype going.

In this time, we’re constantly thinking of ways to transform the OnePlus experience so you don’t lose out during the lockdown. We just got done with our first ever online launch. What’s next?

Usually, you’d expect a flurry of post launch activity with OnePlus Pop Ups, contests like #OnePlusUnboxing and more. But this time, we know that the community won’t be able to experience our latest product like every other launch. So while we’ve been preparing for distribution, we’ve also been working on a special feature so you don't miss out on the unboxing experience.

What if you could unbox the OnePlus 8 Series without a physical box around you?

Presenting (for the first time ever):
The OnePlus AR Unboxing experience

We’re using simple AR tech to bring a virtual experience of our new products to the community. We’re launching two AR filters on our Instagram channels. One for the OnePlus 8 and the other for the 8 Pro. These filters are a sweet setup to help you virtually unbox the OnePlus 8 Series at any place and at any time.

To get started, visit @oneplus or @oneplus_india on Instagram and check our new filters tab. Pick your preferred unboxing filter, find a surface to unbox your device and get rolling.

Once you hit record, you can tap and interact with the box to see its various components.


The Challenge
If you think you can take our AR filters and do more with it, you can be a part Phase 1 of OnePlus Unboxing.

Rules:

1. Post an unboxing with one of our unboxing filters on your Instagram story
2. Tag @oneplus_india and use #OnePlusARUnboxing as a hashtag
3. You can save your video and upload it on to this link​

The top creative unboxing gets a chance to win a OnePlus 8 Series device.

And lucky winners get invite codes to the OnePlus Pop Up Bundle



Note - The challenge is for India only but everyone has access to the filters globally.

This is 'not your average unboxing'. And we can’t wait to see your work! Godspeed.

Contest Update:
As you know, we first announced our first instance of Pop Up Box code giveaways as a Red Cable Club exclusive. We know a bunch of you have been waiting for the AR Unboxing Pop Up Box codes. And here we are.

The winner of the OnePlus AR Unboxing Challenge and the OnePlus 8 Series device is Siddhesh Naidu.

The next 5 winners, win some exclusive OnePlus merchandise and are as follows:
Yash Shah
TheDapperStreet
Gautam Thapar
Shubham Jain
Raghav Sharma

Congratulations to all winners!

All of the above-mentioned winners also get OnePlus Pop-Up Box codes. In addition to these names, we've also accounted for a bunch of you who have submitted creative and timely entries. You should be receiving your pop up bundle invite code soon on your email.

Our customer support team will be reaching out to winners this week onwards.

Once all codes have been distributed, we will update this thread letting you know about the same.

P.S: We request your patience during this time of uncertainty as there are a number of delays related to logistics that could come up as we attempt deliveries and distribution. Your understanding and cooperation will be appreciated.

Also, if you didn't win this time, do not let it discourage you from trying your hand at more such contests. We'll have similar opportunities coming your way soon!