Pete, Apr 3, 2018 : Hey everyone, As you have probably heard, we’re hard at work to bring you our latest flagship - the OnePlus 6. With each product, we look to answer a single question: “How do we create the best-possible user experience?” To do so, we have to find out what our users care about most. By brainstorming the relationship between people and smartphones, analyzing industry trends, and discussions with members of the OnePlus community from around the world, we have learned that what users want most is a flexible, light and quick experience. At OnePlus, we’re committed to achieving a truly “burdenless” experience. In recent years, smartphones have become more powerful than ever, but that doesn’t mean they’ve become smarter as well. Often, it feels like smartphones are more of a burden to our lives. Instead of making our lives better, our smartphones are a gateway to the “attention economy”, dominated by social media, bloatware, and intrusive notifications. Beyond building the best possible Android phone, what other value can we create for smartphone users? We believe a truly “burdenless user experience” can transcend the current norm. In experiential terms this means the phone functions just the way you expect it to, without lag or disturbance. In design terms, a focus on beauty in simplicity, with no unnecessary features added. Through this process, we have realized that a truly fast and smooth user experience can realize a burdenless experience. Fast is not just about shorter loading times or top download speeds, any OEM can achieve high numbers in one or two metrics. Fast is about creating a lasting impression of speed and smoothness, throughout all-day use, whether you’re recording 4K video or browsing Facebook. Fast is about ensuring there is less than a 1/1000 percent likelihood of your phone freezing, even under constant heavy use. To us, it’s about setting a higher standard. To create this higher standard, we start with the best hardware: the Qualcomm® Snapdragon™ 845 paired with up to 8GB of RAM and 256GB of storage. Choosing the best hardware is the easy part, the real challenge is in making the best hardware perform in ways that adds value to the experience of the user. Within the OnePlus R&D team, we have a specialized team called Team FSE (Fast, Stable, Efficient). Their focus is solely on maximizing the power of our flagship devices. The FSE Team’s role is to ensure that OnePlus devices offer the fastest, and smoothest, user experience available. Take a demanding multiplayer game experience like PUBG for instance. Our devices set the bar for performance, and we are proud to lead in this category. The one recurring theme across all user reviews of OnePlus phone experiences is “fast & smooth”! After experiencing such speed and smoothness, it’s hard to go back. The value of a premium, next-level experience is that it noticeably enhances your time with your phone. That’s what it is all about. We could not be more excited to continue to raise the bar for “burdenless” experiences, together. Never Settle.