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Hi everyone,
Ever since I announced that our TV is coming soon, everyone has been asking me what operating system OnePlus TV will run. After a long negotiation process and several rounds of comparisons, we decided to use 'Android TV'.
Throughout this process, I kept asking myself one fundamental question, "how can we offer our users the best TV user experience?" Our goal has always been to provide the best experience for our users, founded on the principles of "burdenless" and "fast and smooth".
Earlier this year, we released the OnePlus 7 Pro with an advanced 90 Hz display, designed to deliver an unrivalled sense of smoothness. This focus on our 'fast and smooth' philosophy has always been greatly appreciated by our users, which is why we were determined to make sure using the OnePlus TV would be no different.
Having evaluated all the options available to us, we concluded that the Android TV platform was the only platform that would enable us to provide a Fast & Smooth experience. We made this decision for the following reasons:
- Based on Android. Android TV is the most powerful TV operating system, and offers a ton of great features like the Play Store and Google Assistant.
- OnePlus TV is our first step to gradually establish a OnePlus IoT ecosystem. In order to do so, we had to choose an operating system that can interact and seamlessly connect with your Android phone. Android TV is the natural choice.
- Strong strategic partnership with Google. We are able to work alongside Google to optimize the Android TV user experience and offer our users Android TV updates for at least 3 years.
As we approach the OnePlus TV's launch, I am starting to get more and more excited about our very first TV. I'm incredibly graceful for what our team, with the help of our community, managed to achieve, and I can't wait to see your reaction when the OnePlus TV finds its way into your living room.
Never Settle
Pete
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