Sorry for the delay guys

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  1. Carl
    Ice Cream Sandwich Sep 10, 2015

    Carl , Sep 10, 2015 :
    We messed up the launch of the OnePlus 2.

    Well, we messed up the launch of the OnePlus One as well. Although inventory levels ramped up eventually, months after the announcement, it was still extremely difficult to buy the device. We comforted ourselves to the fact that we were young, and that we’d learn and show the world we could do better next time around.

    With the OnePlus 2, we made rosy plans. We were more confident, and prepared a lot more inventory. We told our users it would be 30-50x easier to get invites, and they needn’t worry. Yet, we only began shipping in meaningful quantities this week, nearly a month after our initial targeted shipping date. You can talk all you want, but in the end, flawless execution speaks much louder than unfulfilled promises.

    I’d like to apologize on behalf of OnePlus for the delay.

    To our fans, sorry. We were equally excited when we saw your excitement around the OnePlus 2. We know how it feels waiting and waiting for something you really want, while being given ETAs that go unfulfilled. We appreciate the trust and support that you have given to a relatively small and unknown company like OnePlus. We know that you are rooting for us, and want nothing more than to see us succeed. Therefore, it feels extra terrible to let you down this time around, again.

    To our partners, sorry. We know how hard it is to run a business, and admire the way you’ve built your companies to operate efficiently and smartly. We know how much planning and coordination is involved in a launch like this, and that it can take some time to learn how to work with our young and scrappy, but inexperienced team. We like to think that what we lack in experience can be made up for in hard work and invested hours, but this time that was not the case. We never want to cause unnecessary complications in your operations and appreciate you helping us learn and grow.

    To our team, sorry. This delay has brought huge opportunity cost upon our OnePlus. It has shortened the product life cycle of the OnePlus 2, as well as caused huge reputational damage to our company. Although we don’t think competition will impact us much, it’s still undeniable that we’ve given a month to competing products to catch up. In addition, it has put a dent on our strong forward momentum and made it harder for us to reach our full business potential as a company.

    Truth is, hardware is extremely hard. There are so many things to consider, like cash flow, inventory, supply chain and production. Every step of the way, there are landmines for the uninitiated and uncareful. This is a reflection and not an excuse.

    In fact, there are very few excuses in this world that are valid. We simply messed up again and apologize for that. We don’t plan on making further promises for future launches, and will instead focus on showing the world how we’ve improved through our actions.

    Over the past few days, we’ve been discussing how we can make it up to our fans for the delay. One of the best ideas we have is to open sales up for an hour sometime later this month or early next, to make the entire process a bit more painless for would-be OnePlus 2 users. We will need to look into production and operations to determine when this is most feasible. We’ll keep you posted.

    As we start to really ramp up the shipping of OnePlus 2, we look forward to all (don’t be afraid of being harsh with us) product feedback. Help us improve.

  2. Quizo
    Eclair Sep 10, 2015

    Quizo , Sep 10, 2015 :
    no doubt thanks for your efforts, i'll have my device tomorrow and I ordered Tuesday. so yall working hard.

    maleinnig, Ajaxfan2, Leozia and 43 others like this.
  3. Abby
    KitKat Sep 10, 2015

    maleinnig, Ajaxfan2, Leozia and 39 others like this.
  4. Maximus Decimus Meridius
    Marshmallow Sep 10, 2015

    Maximus Decimus Meridius , Sep 10, 2015 :
    Its okay @Carl :) (..like i noticed the delay)
    Next time, include me with your projects and it will be allright (lol no it wont)

    maleinnig, hari69, Leozia and 55 others like this.
  5. manojmba
    Cupcake Sep 10, 2015

  6. bigjohnsta
    Honeycomb Sep 10, 2015

    bigjohnsta , Sep 10, 2015 :
    Finally, a public apology.

    Now apologize for your joke of a Customer Service department constantly screwing over people with RMA requests claiming "water damage" when there simply is none.

  7. Formsma
    KitKat Sep 10, 2015

    Last edited: Sep 10, 2015

  8. GeertBerkers
    Lollipop Sep 10, 2015

  9. Sera69
    Ice Cream Sandwich Sep 10, 2015

    Sera69 , Sep 10, 2015 :

    Kudos for the message! Good luck with the fix :)

  10. Jellevh
    Ice Cream Sandwich Sep 10, 2015

    Last edited: Sep 10, 2015

  11. crumyee99
    Gingerbread Sep 10, 2015

    crumyee99 , Sep 10, 2015 :
    Thanks for the update @Carl. All firms go through this stage when they are still young. You will always have a loyal group of supporters who will stick with you, thick or thin.

    Awet.R, EMBARS, rahuldborse and 18 others like this.
  12. JerryDT
    Honeycomb Sep 10, 2015

    JerryDT , Sep 10, 2015 :
    Thanks for the update @Carl. Ordered on the first, still pending shipment. Glad to know what the deal is, because customer support was useless.

    PS: Other companies may have had a month to catch up, but I'm still a believer in OnePlus. #NeverSettle

    EMBARS, rahuldborse, SrrD and 10 others like this.
  13. jsims19pe
    Ice Cream Sandwich Sep 10, 2015

    jsims19pe , Sep 10, 2015 :
    Thanks for the public apology and owning up @Carl . And I agree actions speak louder than words. Don't make promises next time around just show us with a good launch. And also learn from your mistakes look back on what happened with the OPO and OPT and improve upon this so it doesn't happen again. All and all I think it will get better each time.
    Last edited: Sep 10, 2015

  14. Me1256
    KitKat Sep 10, 2015

    Me1256 , Sep 10, 2015 :
    Now, just maybe, OxygenOS 2.0 for the OPO? Appreciate the apology though.

  15. barb
    Nougat Sep 10, 2015

  16. Josepiy
    Gingerbread Sep 10, 2015

    janavenky, LiewM, rahuldborse and 9 others like this.
  17. Abby
    KitKat Sep 10, 2015

  18. Samin007
    Honeycomb Sep 10, 2015

  19. prateek927
    Ice Cream Sandwich Sep 10, 2015

    prateek927 , Sep 10, 2015 :
    You know @Carl ...you made me cry man :D:D...I truly admire that OP almost never hide the truth...I am still hopeful for getting this phone and will wait for it..definitely..:):):)

    Aghonge, oaarun, rahuldborse and 19 others like this.
  20. rahulsaklani
    Eclair Sep 10, 2015