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Here I am writing a thread about Nothing. No… Nothing isn’t nothing. Nothing is something.
If you’ve gotten past that cringey first line, congratulations… let’s talk about Nothing now!
Last week, Carl (OnePlus Co-Founder) announced
Nothing, his new venture after departing from his role at OnePlus late last year. Nothing’s HQ is in London but judging by the
job openings there seems to be a strong interest in the Indian market.
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Here we see Carl rocking a minimalistic hoodie with the Nothing logo. Photo Credits to Nothing
One huge factor for the immense level of hype for Nothing is the eye-catching list of investors from the seed round. The full list can be seen on their website
here, a few that caught my eye were Steve Huffman (Co-founder of Reddit), Kevin Lim (Co-founder of Twitch) and Casey Neistat (One of my favorite YouTubers)! I also commend the Nothing team for securing @nothing on all socials, something all marketing peeps know is no easy (and cheap) feat!
That’s the majority of useful stuff we know for now. I’d also like to share Nothing’s mission and a few words from Carl on their official press release: “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
As for what Nothing really is all about, your guess is honestly as good as mine. We’re going to find out more in the coming months as the first product is going to be launched in the first half of the year. So for the moment, I’d like to ask you -
What do you think Nothing’s first product(s) are going to be?
I’d like to end by saying I really think Carl pulled an Elon by naming the company something so simple and in the same tone as ‘The Boring Company’. But… there’s Nothing wrong with that
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