View attachment 890757
If you ask a community member why they like OnePlus, chances are they’ll tell you that they feel like OnePlus is theirs, like a child that they brought up. The passion from our users, whether we see it in the forums or facial expressions when we meet them offline, tell us that we do not design alone. We design OnePlus with users, for our users.
In addition to open beta and other channels, our user experience design center and software product center have been conducting user research around the world. Since 2016, we have visited cities all over the world, including Shanghai, Chengdu, Shenzhen, London, Berlin, Frankfurt, Stockholm, New York, San Francisco, New Delhi, Bangalore, etc. We personally observed the lives of different users to help us understand what users really want. We also invited users from various cities to participate in our research so that we could deeply understand their pain points. So far, more than 150 users have contributed from around the world.
Why do we spend time doing research? There are three purposes:
- To determine the design direction on a rational basis, which will guide us to design a user-friendly system.
- To understand the environments, behaviors, attitudes, needs and restrictions of users in various regions.
- To verify existing designs and develop an optimization plan.
Take the recently released OS as an example. In April, we conducted in-depth user research on this design revision in the US and Europe. During this time, we discovered many problems that we could not have known from the design process. We were able to clarify many controversial difficulties. The direction for our new style finally became clear. Thanks to the feedback from real users, we could see more clearly the advantages and disadvantages of the design and clarify the subsequent optimization direction.
Here's how we did it. First, we determined the types of interviewees based on the research objectives and conditions, mainly those who purchased or are willing to purchase OnePlus products and chose appropriate research methods.
Then, we started to recruit interviewees. We published recruitment posts in forums and other places to attract interviewees. Then, we filtered out final interviewees based on the information provided by the participants, and confirmed the interview time, location, etc. with each interviewee.
Finally, we implemented the user research. Our research methods can be divided into three main categories.
Ⅰ. User Interview/Testing (to evaluate a design or design concept)
View attachment 890644
During the interview, we ask the interviewee to complete some tasks, and observe how the interviewee uses their device to understand difficulties or potential needs.
Ⅱ. Observation(to learn the usage conditions of users in real scenarios)
View attachment 890645
- Fly on the Wall: Observe events like a fly without disturbing the scene.
- Undercover Agent: Be a real user. Observe and experience interaction with people, the environment or services.
- Contextual Inquiry: Enter the user's daily life scenario, observe how the user uses their mobile device in real situations and question in a timely manner the purpose or motivation behind user behaviors.
Ⅲ. Open Ears Forum (for comparatively large design changes)
View attachment 890638
We invite 10 to18 users and share OnePlus information. We design together, and after that, we divide the users into small groups for specific discussion topics, and draw insights from the discussions.
We are very grateful to every user who provides comments and thank you very much for taking the time to participate in our research. We know it’s not about the material goods, but we do try to show our appreciation for these users through thank-you presents. Users around the world, if you are interested in participating in our research, please click the link below and enter your information to join our research list. When our research team comes to your city, we will invite you. Look forward to your participation!
Link：
https://zh.surveymonkey.com/r/V3Y86RY Click to expand...
